Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? Question 3. You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Marketing Insider Group

APRIL 8, 2015

Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. By NewsCred Contributor Anastasia Dyakovskaya.

Content Marketing 100

Content Marketing Business Eye-Tracking Content 100

nDash

APRIL 27, 2021

A common misconception is that a content strategy is only for large corporations or organizations. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. The main reason is the exponential growth of content and messaging customers receive daily.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Brandpoint

JUNE 18, 2020

leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Reexamine your customers’ most pressing concerns.

Work Management 118

Work Management Marketing Management Service Planning 118

Inbox Insight

MARCH 27, 2018

There’s been a content explosion. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy. It’s fundamentally because of a change in customer behaviour. 72% produce more content than last year. All this content makes NOISE.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Do you offer exclusive content they can’t find anywhere else? Roll out the welcome wagon.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

LeadSquared

NOVEMBER 24, 2015

Stop spamming – target your audience specifically and send them content they are interested in. Sharing content because you have it, for the sake of sharing is definitely classified as spam. Integrate offline and online channels of marketing – Recently published a campaign on newspaper? Well, promote it online as well!

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Varicent

APRIL 20, 2017

Essentially, it’s talking to the right people at the right time, and deploying a variety of content as the basis of continuing conversations. In the clever model devised by Terminus CMO Sangram Vajre, you can see that, from the outset, the “content” needs to be personal. So strictly promotional content will be much less prevalent.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Biznology

NOVEMBER 21, 2013

Your content has to focus on the needs of your customers. Whereas search engines traditionally have looked at various signals about your content to rank pages—inbound links, keyword placement, keyword frequency, etc.—these Guidance remains the same, it says: have original, high-quality content. Focus on customer needs.

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Outgrow

JULY 19, 2021

Since online form is a type of interactive content , it engages audiences, captures useful insights, and helps analyze your potential customers better. Not sure what is interactive content ? Select the Content Type. Outgrow offers a variety of interesting interactive content types for qualified lead generation.

Outgrow 59

Outgrow Work Management Template Interactive Marketing 59

Convince & Convert

AUGUST 3, 2012

White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners. Subscribers receive exclusive access to the results – they will not be published publicly.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

ClearVoice

JUNE 22, 2022

From topic ideation to content optimization , every step you take must align with the user’s goals and expectations—especially when it comes to keyword research. Being mindful of a keyword’s search intent helps you create content that will attract the right kind of organic traffic—those eager to take action on your offers.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Industrial Marketing Today

MARCH 3, 2012

However, they are struggling with the challenge of creating engaging content for their industrial blogs. It is difficult for these companies to shift their mindset to think like “publishers” when their entire library of content is strictly product-focused. This chart published by MeraketingSherpa illustrates my point.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Marketing Insider Group

JULY 7, 2020

You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. First, Zero In on Your Customer’s Needs.

Custom Publishing 312

Custom Publishing Content Comparison B2B Sales 312

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Outbrain

MAY 5, 2021

For example, according to insights from McKinsey & Company , digitization will continue to expand as a result of working from home, telehealth appointments, and online customer service efforts. Statista reported that 5% of customers aged 65+ made an online purchase for the first time because of pandemic-related restrictions.

eCommerce 32

eCommerce Trends Work Management Marketing Management 32

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. You expect your consumers to test your content. ClickZ Awards. ClickZ.asia.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company. And prioritize consistent content delivery.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

ClearVoice

SEPTEMBER 7, 2022

Not all content types are created equal. Some can turn your content marketing campaigns into lean, mean, lead generation machines, while others yield little to no results. How do you know which type of content to produce to maximize your lead generation efforts? The role of lead generation content. Video content.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

ClearVoice

MAY 8, 2023

Evergreen content. You might even have heard people saying it’s a must-have for your content marketing strategy. And what IS evergreen content? What is evergreen content? Evergreen content remains valuable to your audience for a long time. Evergreen content remains valuable to your audience for a long time.

SEO 98

SEO Content Lead Scoring Lead Ranking 98

Sharpspring

APRIL 9, 2021

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you’re in the right place if you’re looking to find some pro tips for writing a better content calendar in 2021! Keep a mix of evergreen and timely content.

Tips 104

Tips Content Budget Programs Advertising Agencies 104

Huptech Web

OCTOBER 27, 2023

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Customers often desire personalization in their interactions with businesses.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. November 2005. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > November 23, 2005. -->.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. November 2005. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > November 23, 2005. -->.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116