Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Managing social media and creating content, after all, is a full-time job. Two words: Content curation.

Curation 98

Curation Twitter Content Eye-Tracking 98

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

BenchmarkONE

FEBRUARY 5, 2020

There’s a lot of valuable content out there, and it doesn’t necessarily all come from your own team. Content curation is the process of culling media from other brands to amplify the authority and reach of your own. It’s different than content creation , which is when you craft original content for the same purposes.

Curation 66

Curation Content Aggregators Distribution 66

Scoop.it

AUGUST 29, 2019

Content distribution. What if only a few employees are willing to share your content? The potential reason for that is simple: your employees don’t want to only share your company’s content. Sharing content from third-party sources. Why employee advocacy works with content curation. Attracting new recruits.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Why use branded content?

Branding 62

Branding Brand Identity PR Distribution 62

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Organic SEO rankings rise because of content marketing. There are technical aspects, including URL formatting, meta descriptions, and alt tags.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

SnapApp

SEPTEMBER 6, 2018

When most of us think about curated content we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. So what is content curation? And successful marketers and their audiences both win with curated content.

Curation 48

Curation Tools Content Verticals 48

SnapApp

SEPTEMBER 6, 2018

When most of us hear the word curation we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. So what is content curation? And successful marketers and their audiences both win with curated content.

Curation 48

Curation Tools Content Verticals 48

Heinz Marketing

AUGUST 29, 2021

Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. Whether that be getting local updates on the COVID-19 situation, specific industry news, or maybe content marketing inspiration, Flipboard curates a news feed for you.

Curation 115

Curation PR Tagging Consulting 115

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Scoop.it

JANUARY 19, 2023

Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Duplicate content: According to Google, Duplicate content is substantially similar to another page on the same site or another site altogether. Why is organic traffic important?

Traffic 91

Traffic Organization CTR Lead Scoring 91

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

APRIL 28, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Liveintent

JANUARY 25, 2022

Considering that 91% of consumers are more likely to shop with brands that provide relevant recommendations and offers, you don’t want to miss out on the chance to connect with potential customers by losing the ability to personalize your ads. LiveIntent’s Curated Marketplace. Well, check out inventory packages.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. Some of these rules include: Tokenization and parsing; Lemmatization and stemming; Part-of-speech tagging; Language detection; Identification of semantic relationships. “Alexa, I like this song.”

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Content 2.1 Curating Resources 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Branding 101

Branding Brand Identity FAQ Content 101

Scoop.it

JANUARY 23, 2020

In this guide, we’ll show you how the content you create and curate can help with your employee engagement, reduce employee turnover, and create a sense of belonging for your employees. Take your onboarding to the next level with content. This is possible thanks to content. What’s the role of content here?

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Contently

JANUARY 16, 2020

Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. You probably already know that 500 hours of content are uploaded to YouTube every minute. YouTube thrives because it serves content viewers want, keeping them engaged. Tag, tag, tag.

Youtube 196

Youtube SEO Keywords Tagging 196

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

ClearVoice

AUGUST 23, 2023

One of the best ways to utilize it is in your content creation. In this article, we’ll explore the world of AI content development. We’ll cover practical tips for using AI in your content and ideation briefing. Then, we’ll talk about the future of AI in content marketing.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50