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Use Content Curation to Create Leads on LinkedIn. Really!

NuSpark

That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. Which brings us to social media, and, more specifically for this post, LinkedIn.  Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation.  The post Use Content Curation to Create Leads on LinkedIn.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.

How Content Curation Can Drive Traffic

WindMill Networking

Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

How can we keep the content monster fed and happy? We haven’t got resource to generate content all day long.”. That’s where content curation can be the answer. Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to someone one-to-one, they lead with their pitch and immediately turn off potential prospects.

Work in B2B? LinkedIn Can Supercharge Your Personal Brand

Social Media B2B

Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. Your summary is the first piece of content your profile visitors will see. Your updates will get noticed if you post enough relevant and engaging content.

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Therefore, what else can you post to try to reach your content strategy and frequency strategy goals?

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent

75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. LinkedIn. Facebook.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

6 Ways to Use Curation for B2B Social Media

Social Media B2B

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it.

How to Use LinkedIn for Business Development

Hinge Marketing

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. So, if you link to content to start a conversation don’t be self-promotional. On LinkedIn? Social Media

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines. 3.)

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

Content and Karma and Pandas, Oh My

B2B Marketing Unplugged

Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. You may think it’s a carefully curated library of venerable thought leadership; the Panda is thinking it belongs on Hoarders. This is what search engine experts lovingly call “dead content”.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic. 

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Without the noise of other platforms, LinkedIn strives to maintain a (mostly) professional standard.

Why Content is Social Media Dietary Fibre

B2B Marketing Unplugged

I like to start my Monday mornings with a visit to LinkedIn. Updating their LinkedIn profiles, randomly endorsing strangers and finding a bunch of shareable content seems to be the Sunday self-medication of choice for knowledge workers. Content is the fibre of your social media diet. Far too much of the content that is being spewed across social is junk food.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. By now, many companies understand they need content. source of content.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

4 Ways Of Obtaining Thought Leadership on LinkedIn

WindMill Networking

Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Instead of viewing this as a loss of market share, savvy companies are turning to social media sites such as LinkedIn to gain mindshare … and they’re getting it for free simply by contributing and participating.

Content Selling: The Next Evolution of Content Marketing [Infographic]

Hubspot

To read more content like this, subscribe to Sales. Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as "hip" to the content movement as their colleagues in marketing. Marketing already knows that content is king. Content Creation Inbound Sales Daily

Content Is The Key To Social Selling Success

B2B Marketing Insider

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. Don’t See The Connection Between Content Marketing and Social Selling? Create Your Own Content.

How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)

WindMill Networking

There are certain benefits to getting involved with social media, and becoming an avid content creator. This is true, especially if you want to stay well informed about your pet topics – which in my case spans content marketing (e.g., Patience, please – all good things come with time!). A New Curation Platform Hits My Radar. Topic: Content Curation. among others.

Media 12

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team. Who’s approving your content? Branch Out.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.

Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation

LEADership

Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. If you offer quality content on social media, it will be consumed. You want that content to be shared too. Encourage social sharing by rewarding the influencers who regularly share your content. Be Progressive with Lead Profiling.

How to Create Great Content and Become a Thought Leader

ScribbleLive

Day in, day out, this means writing great content like blog posts, how-to articles, and  social media content that brings your creative thinking and unique perspective to a larger audience. But according to (ahem, thought leader) Neil Patel, in a world of micro-content and fleeting attention spans, 2000+ word, high-quality blog posts are still valuable. Sounds great, right?

Tools I use to amplify social campaigns

Biznology

In a world in which everyone is dropping the same generalist links into their feed, curation needs to change its focus from social sharing (I’m smart because what I read is smart) to social engagement (I’m smart because I know what you wants to read and can provide it). ” What I like about this tool is that the queue is never empty, you can recycle the evergreen content.

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  So what exactly IS LinkedIn Today?

31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want. Identify the top LinkedIn groups for each keyword group.