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Use Content Curation to Create Leads on LinkedIn. Really!


That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. Which brings us to social media, and, more specifically for this post, LinkedIn.  Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation.  The post Use Content Curation to Create Leads on LinkedIn.

How even social media & social selling experts are getting LinkedIn wrong – Part 1


In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience. Content Marketing

15 Key Facts about Content Curation


For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Status updates create greater visibility for content marketing assets produced. LinkedIn Groups.

10 Groups to Join on LinkedIn if You’re in Marketing


With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Without the noise of other platforms, LinkedIn strives to maintain a (mostly) professional standard.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. World Economic Forum.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to someone one-to-one, they lead with their pitch and immediately turn off potential prospects.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. 1. Test Your Content.

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Therefore, what else can you post to try to reach your content strategy and frequency strategy goals?

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

Content Curation Tips: 6 Places to Find Content to Share on Social Media


75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. LinkedIn. Facebook.

Work in B2B? LinkedIn Can Supercharge Your Personal Brand

Social Media B2B

Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. Your summary is the first piece of content your profile visitors will see. Your updates will get noticed if you post enough relevant and engaging content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines. 3.)

Content and Karma and Pandas, Oh My

B2B Marketing Unplugged

Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. You may think it’s a carefully curated library of venerable thought leadership; the Panda is thinking it belongs on Hoarders. This is what search engine experts lovingly call “dead content”.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic. 

6 Ways to Use Curation for B2B Social Media

Social Media B2B

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it.

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. Content Marketing

Why Content is Social Media Dietary Fibre

B2B Marketing Unplugged

I like to start my Monday mornings with a visit to LinkedIn. Updating their LinkedIn profiles, randomly endorsing strangers and finding a bunch of shareable content seems to be the Sunday self-medication of choice for knowledge workers. Content is the fibre of your social media diet. Far too much of the content that is being spewed across social is junk food.

How to Use LinkedIn for Business Development

Hinge Marketing

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. So, if you link to content to start a conversation don’t be self-promotional. On LinkedIn? Social Media

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

4 Ways Of Obtaining Thought Leadership on LinkedIn

WindMill Networking

Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Instead of viewing this as a loss of market share, savvy companies are turning to social media sites such as LinkedIn to gain mindshare … and they’re getting it for free simply by contributing and participating.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. By now, many companies understand they need content. source of content.

Content Selling: The Next Evolution of Content Marketing [Infographic]


To read more content like this, subscribe to Sales. Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as "hip" to the content movement as their colleagues in marketing. Marketing already knows that content is king. Content Creation Inbound Sales Daily

How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)

WindMill Networking

There are certain benefits to getting involved with social media, and becoming an avid content creator. This is true, especially if you want to stay well informed about your pet topics – which in my case spans content marketing (e.g., Patience, please – all good things come with time!). A New Curation Platform Hits My Radar. Topic: Content Curation. among others.

Content Is The Key To Social Selling Success

B2B Marketing Insider

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. Don’t See The Connection Between Content Marketing and Social Selling? Create Your Own Content.

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  So what exactly IS LinkedIn Today?

How to Create Great Content and Become a Thought Leader


Day in, day out, this means writing great content like blog posts, how-to articles, and  social media content that brings your creative thinking and unique perspective to a larger audience. But according to (ahem, thought leader) Neil Patel, in a world of micro-content and fleeting attention spans, 2000+ word, high-quality blog posts are still valuable. Sounds great, right?

25 Experts Share Top 3 Content Marketing Trends for 2017


Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.

Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation


Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. If you offer quality content on social media, it will be consumed. You want that content to be shared too. Encourage social sharing by rewarding the influencers who regularly share your content. Be Progressive with Lead Profiling.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team. Who’s approving your content? Branch Out.

Tools I use to amplify social campaigns


In a world in which everyone is dropping the same generalist links into their feed, curation needs to change its focus from social sharing (I’m smart because what I read is smart) to social engagement (I’m smart because I know what you wants to read and can provide it). ” What I like about this tool is that the queue is never empty, you can recycle the evergreen content.

31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want. Identify the top LinkedIn groups for each keyword group.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Create content for each stage in the buying process ( Tweet this ).

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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation


As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. What’s interesting is that only 21% say they are successfully tracking the ROI of their content marketing campaigns. Now that’s ROI!