Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Social Media 158

Social Media Media Ad Exchange Work Management 158

Hubspot

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Work Management 91

Work Management Marketing Management Tips Hubspot 91

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Keep your curated content limited to early-funnel conversations (e.g.,

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. From marketing proposals to performance reports, your content will always look brilliant.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 Post an “About Me” Video to LinkedIn 7.2 Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot) 3.

Template 73

Template Video Marketing Work Management FAQ 73

SalesIntel

AUGUST 21, 2023

Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. This approach aims to make interactions more relevant and engaging for consumers by speaking to their specific pain points, preferences, and personalities.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. It all depends on how much content you can create or curate.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Outbound Engine

MARCH 3, 2020

Focus on Valuable, Shareable Content. As you gain a better understanding of your audience, it becomes much easier to find and create content that will inform or entertain. When your followers enjoy and appreciate the content you share, they’re more likely to pass it along to their friends, family, and colleagues.

Social Media 58

Social Media Curation Social Marketing Promotion 58

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Let’s delve into these three types of content sources. 3 Types of Content Sources. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Monitoring relevant content across wide ranges of social media channels is invaluable when it comes to identifying trends, tracking competitors, and understanding your customers. Analyze and Curate.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Marketing Insider Group

JANUARY 8, 2013

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Table of Contents Hot Leads: What are they? This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Video marketing is relatively more straightforward, too, as it just requires you to reformat the content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

OCTOBER 24, 2023

To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. Research relevant questions and practice answers. When you know what the company is looking for, you can mentally list down your most relevant achievements and skills.

Tips 67

Tips Impressions Positioning Practices 67

Hubspot

DECEMBER 21, 2020

At HubSpot, we know the struggle. Introduce the product/service that you're reviewing and relevant background information about the company the product/service is from. Here's an example of an outreach template you could use for another major social media platform, LinkedIn. Table of Contents. Introduction. Subheading.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Video marketing is relatively more straightforward, too, as it just requires you to reformat the content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

JANUARY 11, 2015

To read more content like this, subscribe to Sales. Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as "hip" to the content movement as their colleagues in marketing. Marketing already knows that content is king.

Content Marketing 28

Content Marketing Content Curation Rules 28

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

NuSpark Consulting

NOVEMBER 30, 2015

That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. Which brings us to social media, and, more specifically for this post, LinkedIn. Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation.

Curation 100

Curation Linkedin Budget Programs Leads 100

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. So, here’s a quick refresher for how to think about your next video marketing strategy — and how to make it relevant in an ever-changing world.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

OCTOBER 7, 2013

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 28

Peer-to-peer Content Curation Network Marketing 28

MKT1

AUGUST 7, 2023

🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info. Highly-curated, extra-relevant sponsors (really though) This is our 1st newsletter with sponsors and we’re trying to do this a bit differently than other newsletters.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Hubspot

JANUARY 26, 2021

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter.

Linkedin 68

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 68

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline the process of transforming your employees into brand ambassadors.

Tools 71

Tools Enterprise Management Curation Peer-to-peer 71

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 88

Paid Content Distribution Top of Funnel Webinar Metrics 88

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

JUNE 25, 2015

Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. All this aside, Facebook remains an important place to create two-way conversation with your audience, and offer content that fits the casual behavior indicative of the user base.

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Hubspot

OCTOBER 27, 2016

Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online. Customize content based on data points such as their graduation date, program, and their preferred social media platforms. Having a LinkedIn group for alumni can do that.

Tips 28

Tips Social Media Linkedin Network Marketing 28