| | Content + Curation + Hubspot + Relevance | 51 articles |
| Page 1 of 1 | Previous | Next | | | HUBSPOT JULY 6, 2011 10 Great Ideas for Valuable Curated Content Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer's content mix. That said, the process of actually curating it isn't easy. So how can you take advantage of the power of curated content? 10 Types of Curated Content. | | | | | | | HUBSPOT OCTOBER 14, 2010 A Marketer’s Guide to Content Curation There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. First, content creation is difficult. Applying Curation to Our Problems. | B2B MARKETING INSIDER JANUARY 8, 2013 20 B2B Marketing Blogs You Need To Read Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Content MarketingThe Best B2B Marketing Blogs. Follow Eric. | HUBSPOT JUNE 21, 2010 5 Steps for Curating B2B Content Much of the focus of B2B content marketing has been on creating original content. Creating content is vital to B2B content marketing. However, many marketers overlook another important aspect of B2B content marketing: Content Curation. What is content curation ? Moreover, Content curation can improve your lead quality. | MARKETING INTERACTIONS FEBRUARY 20, 2011 Content Marketing Strategies Conference Wrap Up Last week I attended and presented at the Content Marketing Strategies Conference 2011 up in Oakland, CA. I'd like to share my presentaton deck, as well as some thoughts and takeaways that I think you'll find useful: Content & Conversations. This conference was right up my alley as many of the speakers were focused on storytelling with content marketing. The future of advertising is "magnetic content." Joe Pulizzi ( @JuntaJoe ), Founder Junta42 and the Content Marketing Institute. Your content is about everything. Sorry, Joe! | | | | | | | | | -
HUBSPOT | TUESDAY, AUGUST 21, 2012 10 B2B Companies That Create Exceptional Content One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. To prove it, we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content ? Blogs and Written Content. Gild's Awesome Thought Leadership Content. MORE >> -
HUBSPOT | THURSDAY, MARCH 31, 2011 Why Content & Curation is Critical to Business with @CC_Chapman [@InboundNow #14] Chapman, author of Content Rules , joins us for another episode of Inbound Now ! is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing. In the show we talk about: Why producing content for your market is more important than ever. How to get started in the content marketing game. How curating content can be a powerful way to help supplement your content creation efforts and share valuable information with your community. Creating (Good) Content Is Hard. MORE >> -
HUBSPOT | MONDAY, APRIL 1, 2013 15 Insider Tips for Creating a Content Creation Machine [SlideShare] I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To "do" inbound marketing, you also need to "do" content. Content is not your entire inbound marketing strategy. Yes, content is a vital, irrefutable part -- but so is social media, SEO, email marketing, lead nurturing, and so on. 7) Excerpt Content. MORE >> -
WRITTENT | TUESDAY, MAY 21, 2013 14 Tools for Writing a Content Marketing Style Guide for Your Blog 'You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. What is a Content Style Guide? Content Formats. Content Mashups. Buyer Personas. MORE >> -
DELICIOUS B2BMARKETING | WEDNESDAY, JANUARY 16, 2013 26 Content Marketing Tools to Use in 2013 | OMI Blog 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Content Curation. MORE >>
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