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11 Content Curation Tools Every Marketer Needs


For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Content Curation For Beginners.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Content Marketing #CMI content curation

The 23 Best Content Ideation Tools


Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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Use Content Curation to Create Leads on LinkedIn. Really!


That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation.  Just be careful and make sure your emails are focused on good content.  The post Use Content Curation to Create Leads on LinkedIn.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Taxonomy in Content Curation


First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve.  But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. The only other solution is to rely on many people tagging the content

The ‘Less Is More’ Content Strategy


What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say.  In this post I want to focus on the “less is more” content strategy. Overview of the ‘Less is More’ Content Strategy.

Content and Karma and Pandas, Oh My

B2B Marketing Unplugged

Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. You may think it’s a carefully curated library of venerable thought leadership; the Panda is thinking it belongs on Hoarders. This is what search engine experts lovingly call “dead content”.

Why Your Company Might Need a Content Audit


Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Reasons for a Content Audit. Content

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013

WindMill Networking

What to look for in content marketing in 2013. For my final column of 2012, I thought that I would explore the state of content marketing , try to clear up some confusion about the field, and also take a look at trends to watch in the coming year. Content marketing’s star has risen, and I have seen much interest and excitement about the field.  They cover wider themes.

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A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. With this over-arching idea in mind, I’ve picked out the top 5 sessions I attended at INBOUND14 for content marketing. The Change I’ll Make: Go ahead and post that same content multiple times. Their biggest emphasis?

How To Get Influencers To Share Your Content


Create a force of influence for your content. To To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers can help strengthen your content marketing – from creation to clicks. Here are 6 ways to get influencers to share your content: 1. Include them in a curated list.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

10 Great Ideas for Valuable Curated Content


Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer's content mix. That said, the process of actually curating it isn't easy. So how can you take advantage of the power of curated content? 10 Types of Curated Content. 1.

10 Ways to Boost Your B2B Content Shares


How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More


It's an exciting time to be a content marketer. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s? Design Content Marketing Daily TOFUNot a data analyst?

10 Ways to Create Great Inbound Content for Your Association


Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. But where to begin?

SEO & Blogging = a Match Made in Heaven?


SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Here’s a closer look at why you should be using SEO and blog content writing as a marketing strategy and how leveraging them can be beneficial. Learn it well.

The True Stories Behind the Web's Coolest Content


Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we expose the true stories behind how (and why) some of the web''s most captivating content came into existence. While Behind the Content does not feature Milli Vanilli or M.C. Section 6: Culture Code (HubSpot). Content Creation

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

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A Marketer’s Guide to Content Curation


There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. First, content creation is difficult. Applying Curation to Our Problems.

10 B2B Companies That Create Exceptional Content


One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content. Gild's Awesome Thought Leadership Content.

15 Insider Tips for Creating a Content Creation Machine [SlideShare]


I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To "do" inbound marketing, you also need to "do" content.

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Inbound Marketing vs. Content Marketing – What’s the Difference?


Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Where there is a consumer there’s a marketer- hence the explosion of inbound and content marketing methodologies.

The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. AdAge has its own agency called Content Strategy Studio. The media gap.

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Curate Thoughtfully.

17 Ways to Succeed in Viral Content Marketing


Every marketer’s dream is to create a piece of viral content. Inspired by the awesome infographic designed by Voltier Digital (see image below), we’ve curated 17 fresh ideas to help you generate more exposure than ever before. People share content that makes them feel a certain way. Great content marketers infuse their blog titles and video names with some shock value.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out


But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Content Analysis Tools. ” Lovely sentiments.

Visual Content Marketing Insights from 13 Genius Thought Leaders


Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements.

14 Tools for Writing a Content Marketing Style Guide for Your Blog


You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. Content Formats.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands


Include relevant hashtags, @mentions, and links. Luckily, we’ve curated examples from 13 brands to give you ideas for how to use Twitter polls to engage, delight, and entertain your followers. The Muse is a career advice and job searching site focused on providing job-related content to people looking for it. Pay attention to timely events that are relevant to your brand.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

Savvy B2B Marketing  by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s  Marketing Interactions  @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Content MarketingThe Best B2B Marketing Blogs. Follow Eric.

6 Simple Ways to Tap Into the Power of Influencer Marketing


To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create. Content Marketing DailyGet a testimonial.

How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content


To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. It can be pretty daunting to sit back and think about creating 12 months of content. We''ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content.

How to Write a Bare-Bones Content Strategy for Small Business


It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. That being said, relevant content is within reach for your small business strategy. Content Marketing

5 Steps for Curating B2B Content


Much of the focus of B2B content marketing has been on creating original content. Creating content is vital to B2B content marketing. However, many marketers overlook another important aspect of B2B content marketing: Content Curation. What is content curation ? Moreover, Content curation can improve your lead quality.


Still Using Bad Photos? You Need the Other High-Res

B2B Marketing Unplugged

If you have the patience and the budget, I maintain you should go find a photographer and a good art director and start building a library of great, original images that you can use over and over again.  In addition to having content you own and your competitors don’t, you also get to control the most important factor of all: resonance. Resonant images work very, very hard.