Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.).

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Televerde

JUNE 22, 2021

With the right tools, you can focus your time on growing your business instead of curating content for social media. Automating your social media ensures you are posting the right content at the right time to reach your audience. Automation also cuts down on the slow content curation process.

Social Media 64

Social Media Automation Tools Personalization 64

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. Two-thirds of customers have made a purchase as a direct result of an email marketing message. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Let’s delve into these three types of content sources. 3 Types of Content Sources. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. It’s the Year of Customer Centricity (again). Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. It all depends on how much content you can create or curate.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. It's best if these communications come from the company in general or a specific person who isn't having day-to-day interactions with customers, so it serves as an outside check-in.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Table of Contents Hot Leads: What are they?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

Hubspot

MARCH 31, 2011

Chapman, author of Content Rules , joins us for another episode of Inbound Now ! is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing. In the show we talk about: Why producing content for your market is more important than ever.

Curation 28

Curation Business Content Inbound Marketing 28

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Biznology - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Hubspot

SEPTEMBER 14, 2016

The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change?

Lead Ranking 63

Lead Ranking Content Mobile Advertising Lead Scoring 63

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. How publishers navigate ‘b t briefs’ from agencies. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Hubspot

AUGUST 21, 2023

As such, it’s crucial to make your communication clear, to the point, and relevant. All of this is to say that your audience will not read your email content unless they first click the subject line. However, suppose they've only opted into awareness stage content. Spend some time on the subject line. It should grab them.

Template 69

Template Work Management Case Studies Case Study 69

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

MAY 3, 2016

Many traditional publishers have prematurely thrown in the towel on digital. “I The problem is not that content creators cannot make money in digital. The problem is not that content creators cannot make money in digital. The problem is digital facsimiles of print products are not what the customer wants.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Hubspot

JULY 31, 2015

To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Curation 28

Hubspot

AUGUST 19, 2014

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

Scoop.it

NOVEMBER 30, 2023

In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. Identify the needs of your potential customers. Now, it's time to focus on the "who." — after all, businesses can't exist without customers.

Business 65

Business eCommerce Godaddy Contact Marketing 65

LeadSquared

NOVEMBER 8, 2016

To engage your customers, make sure that you have targeted content on those channels , which will incentivize them to come on board with you. Constantly evaluate yourself and keep curating your content because the indicators for closure will keep evolving over time. It eventually comes down to the content.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” This concept is all about where content is placed on your webpage. 7) Content Curation. You have to create content that’s relevant to your buyer persona in order to make your inbound marketing successful.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28