article thumbnail

A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using AI-powered predictive analytics to time your next move

Martech

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Because people haven’t figured out how to make use of these things, how to use them to save time and plan ahead.”.

Analytics 130
article thumbnail

B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Utilizing a new social media trends report, Bretous identifies trends like using social media as a search engine, more reliance on influencers, and VR/AR integrations.

article thumbnail

MedTech Product Launch Strategies: The Keys to Success

Launch Marketing

This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. Who are some of the newer market entrants and the more established organizations? The better understanding of the players in the market, the more you can differentiate your product to stand out.

article thumbnail

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Create informative videos.

article thumbnail

6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. Most of us are certainly aware of the need to create effective interactive content. Map out a mix of static and interactive content with clearly defined goals.