Marketing Insider Group

MARCH 16, 2017

The post Content Personalization Instead of Promotion appeared first on Marketing Insider Group. Organizations invest in an array of products but are unable to differentiate themselves. The meaning of value is shifting from the product approach to […].

Promotion 157

Promotion Personalization Content Differentiation 157

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. It’s no secret reaching people with content (organically) on Facebook is tough. Most content consumed on Facebook is video.

Social Media 167

Social Media Promotion Media Content 167

DivvyHQ

MARCH 15, 2022

If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Here's more from guest contributor Adelina Karpenkova, Content Marketer at Joinative.

Promotion 92

Promotion Advertisements Advertising Content 92

KoMarketing Associates

FEBRUARY 16, 2017

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. million pieces of content on Facebook every minute of every day. You will have to raise your CPC when running more “niche” content.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Ahrefs

JUNE 4, 2023

Try these tactics to drive more traffic to your content. But you can’t just create random content and hope that Google will … Read more › If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.

Traffic 113

Traffic Tactics Promotion Content 113

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. Then you publish, and the work continues.

Promotion 128

Promotion Content Course Research 128

Content Marketing Institute

JANUARY 22, 2020

Want to improve your content promotion mix? Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute.

Promotion 106

Promotion Creativity Paid Search Agency Ads 106

Marketing Insider Group

APRIL 5, 2017

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.

Promotion 148

Promotion Content Planning Customer Surveys 148

DivvyHQ

JULY 31, 2020

Like a singer’s voice, your content communicates only as far as it can travel. Here are four content promotion techniques to maximize your content’s reach. The farther you want it to reach, the more you need to amplify it.

Promotion 83

Promotion Content Buyer's Journey Custom Publishing 83

Convert

JANUARY 7, 2019

Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy world. Content promotion is evolving partly.

Promotion 96

Promotion Practices Best Practices Content 96

DivvyHQ

DECEMBER 3, 2020

One category that needs consideration is content promotion tools. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider. As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021.

Promotion 85

Promotion Tools Content Advertising Mediums 85

SEMrush

JULY 8, 2019

This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.

Promotion 85

Promotion Best Practices Content Consulting 85

Convince & Convert

AUGUST 28, 2014

Content promotion and distribution, as an industry, is starting to grow up. More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.

Promotion 147

Promotion Brand Identity Branding Public Relations 147

Terkel Marketing

MARCH 26, 2023

How Do I Promote a Small Business With Content Marketing? From providing enthusiastic updates about your business to connecting with the target audience, here are 12 answers to the question, “What are ways to promote a small business with content marketing?” appeared first on Terkel.

Small Business Marketing 45

Small Business Marketing Promotion Content Marketing Business 45

DivvyHQ

DECEMBER 2, 2019

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

Promotion 69

Promotion Content Advertisements Advertising 69

Marketing Insider Group

FEBRUARY 26, 2016

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way.

Promotion 100

Promotion Merchandising Tools Content 100

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Promotion 91

Promotion Content Course Research 91

Walker Sands

SEPTEMBER 21, 2022

From blog posts and case studies to white papers and data reports, content is a powerful tool for B2B marketers to connect with their audiences, amplify industry authority, boost search rankings and more. In his new role as Senior Vice President of Content, Tim will focus on content innovation across the agency.

Creativity 52

Creativity Promotion Paid Search Agency Advertising Agencies 52

Marketing Insider Group

AUGUST 4, 2016

Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together. Therefore, nothing is more disheartening than seeing your pride […].

Promotion 100

Promotion Content Content Marketing Conversion 100

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. The world of content marketing isn’t strictly a meritocracy.

Paid Content 52

Paid Content Promotion B2B Content 52

DivvyHQ

DECEMBER 2, 2019

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

Promotion 52

Promotion Content Advertisements Advertising 52

DivvyHQ

DECEMBER 2, 2019

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

Promotion 52

Promotion Content Advertisements Advertising 52

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Content Marketing Institute

NOVEMBER 18, 2019

But you didn’t create the content for only a few people. Continue reading → The post How to Use Facebook Ads to Promote Your Content appeared first on Content Marketing Institute. Sure, publishing a post to your Facebook page might get some views. Maximize your reach with Facebook ads.

Promotion 77

Promotion Facebook Paid Search Agency Ads 77

Content Standard

NOVEMBER 20, 2018

Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Here’s a theory: companies still think creative product advertising counts as content marketing.

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

DivvyHQ

SEPTEMBER 25, 2020

Once you hit publish on a new piece of content, you're obviously not done. Promotion is a major part of the content marketing equation in today's competitive environment. So what does your content promotion strategy look like? Here's a quick guide if you need some help (or a refresher) in this department.

Promotion 49

Promotion Content Effectiveness Marketing Strategy 49

Outgrow

MAY 21, 2020

How To Use Interactive Content To Promote Marketing Events And Conferences. They can be used to promote products and also to educate customers about a company’s offerings. And we are back with our favorite secret weapon to help you do that – interactive content. Digital Promotion Through Interactive Content.

Interactive Marketing 52

Interactive Marketing Conference Promotion Planning 52

DivvyHQ

APRIL 26, 2022

We are all aware of how difficult, tedious, and often mundane creating content can be. There's always research to perform, outlining to do, writer's block to avoid, etc. It goes on and on. Your team feels this more than you might imagine. Perhaps you need to help get the creative juices flowing!

Creativity 70

Creativity Promotion Content Research 70

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Search Engine Journal

OCTOBER 30, 2019

Here are five ways to make sure that your older evergreen content is still getting the attention it deserves. The post How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg appeared first on Search Engine Journal.

Promotion 68

Promotion Tips Content Content Marketing 68

Spiralytics

MARCH 5, 2017

With Content Marketing, content creation is just half of the battle. The other half is getting your content right in front of your target audience. Other marketers even say it's supposed to be 20% content creation, 80% content promotion.

Promotion 82

Promotion Content Marketing Content Marketing 82

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

SendX

DECEMBER 12, 2023

As an email marketer, you put a lot of effort and time into creating engaging and relevant content for your subscribers. But often, your messages end up in the Promotions tab instead of the inbox.

Promotion 342

Promotion Relevance Email Marketing Content 342

Convince & Convert

APRIL 1, 2014

But do you cross promote your channel activity? An Example of Brands That Cross-Promote. I was looking at a market landscape of Luxury Auto Brands in Rival IQ today and noticed a powerful concept: Cross promoting your top performing. Most definitely! The journey started by looking at some nice cars. Read the whole entry. »

Promotion 168

Promotion Social Media Content Twitter 168