Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

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Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

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Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” This is only a content summary. The problem is not.

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Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content. billion in 2009.

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Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. Where do you stand on this debate?

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Industrial Marketing Today

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues.

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Industrial Marketing Today

NOVEMBER 27, 2017

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. However, have you ever asked yourself the question, “how do engineers use content?” Datasheets, case studies and how-to videos have always been popular with this target audience.

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Industrial Marketing Today

JUNE 2, 2014

What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. I’m a Mechanical Engineer myself and passionate about marketing. Over the years I’ve met and worked with [.]

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Industrial Marketing Today

SEPTEMBER 24, 2012

Let me make it clear from the outset, this post is not about sales vs. marketing. I firmly believe that complex industrial sales require both sales and marketing to work together. I advise my clients to embrace that philosophy and not to think of industrial marketing as mere sales support.

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Industrial Marketing Today

OCTOBER 9, 2012

However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing. One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing.

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Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Repurpose your content.

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Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content. billion in 2009.

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Industrial Marketing Today

FEBRUARY 25, 2011

In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing ) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That is slightly higher usage than other B2B marketers in general (41%).

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Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it.

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Industrial Marketing Today

AUGUST 27, 2012

This has worked great in the past but the Internet and digital marketing have changed how that process works today. One thing is certain; “business as usual” is not working in the industrial sector. How can digital marketing help industrial companies gain an edge? The industrial buy cycle has not changed.

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Industrial Marketing Today

AUGUST 1, 2012

Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. How can industrial marketing remove this disconnect? Measure, refine and repeat.

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Industrial Marketing Today

OCTOBER 20, 2011

This is because studies have shown that industrial professionals tend to be passive users of social media (they like to consume content but rarely comment or generate their own content). Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes.

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Industrial Marketing Today

APRIL 14, 2012

I learned my business in the early years by doing production work for other ad agencies and printers around town. Back then, print media was the center of the universe for B2B marketing. I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing.

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Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. A better content marketing strategy is to focus on answering the needs of your visitors and helping them frame the decision at the very early stages of their buying cycle. Congratulations!

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Industrial Marketing Today

MARCH 12, 2012

on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. Do you use a blog as part of social media for industrial marketing? Need help creating your own inbound content marketing hub? You may want to check out my company’s industrial blog set up and content creation service.

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Industrial Marketing Today

APRIL 21, 2011

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. If your marketing plate is already full (whose isn’t these days?),

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Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. I should know — I am an engineer too.

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Industrial Marketing Today

MAY 26, 2011

These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Convert application notes into short how-to videos. Post them to your branded YouTube channel.

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Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. What has worked for you?

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Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. What materials reduce noise the most?

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Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

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Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Even though content is king on the Internet, aesthetics or branding do matter. You probably will have to work on the design of your blog before posting but I’m a firm believer of “form follows function.”

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Industrial Marketing Today

APRIL 22, 2010

For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market. That business model works for a while but in the long-term, it fails badly. Non-core functions such as sales and distribution should be outsourced.

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Industrial Marketing Today

JUNE 17, 2011

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them.

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Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Industrial Marketing Today

JULY 29, 2009

What’s working for you? Please share with your friends and followers: Related posts that may interest you: The Gender Gap in Social Networking Social Media with Email Marketing – is it the Super Combo? So, I’m leaning more towards Seth’s point of view. Take a look at this video and decide for yourself.

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Industrial Marketing Today

JUNE 18, 2015

That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. This is only a content summary. I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation.

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Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Industrial Marketing Today

AUGUST 11, 2015

The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. Consider hiring a coach or an SEO expert to work up a strategic plan that you can execute. It may be time to invest in your online presence.

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