KoMarketing Associates

SEPTEMBER 8, 2015

Organizations request information from KoMarketing for a range of business reasons. We receive a lot of questions about our “online marketing process”. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication.

PPC 120

PPC Social Media SEO Marketing Management 120

Biznology

NOVEMBER 3, 2020

Tech offers insights : Collecting data and turning it into actionable information can become a key aspect of progress that specifically enables small business owners to develop growth strategies. It’s a powerful, diverse, and multi-faceted tool that can help a business thrive in nearly every area of its operations.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. Marketers’ New Priorities for 2014. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

JANUARY 2, 2013

companies now use social media in their marketing efforts. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 12 WPO, Inbound and Content Marketing Stats. More content = more leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. With that said, site architecture is a critical factor to make sure that information can be found by both users and search engines and XML sitemaps can certainly help this.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

MARCH 10, 2014

We came up with was a 30+ question survey, and with the help of the RAIN Group , their perspective on this information. Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. That in itself is good news for the digital marketing industry. Top Career Paths in Digital Marketing. Content Marketing. •

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Seventy-four percent of marketers surveyed said their Facebook budgets now include Facebook ad spend and 56% believe their Facebook ad budgets will increase over the next year. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 7, 2017

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Conversion rate from organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 8, 2013

Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. Current Content. What information can people not find? Here are a few ways to get started: 1.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. 14 B2B Blogging Best Practices from Creation to Promotion.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. Content Curation: Key Tips and Ideas for Brands. What this information tells me is 38.6%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 2, 2013

Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. Status updates create greater visibility for content marketing assets produced. Share buttons provide a simple way for LinkedIn users to distribute content marketing assets through their network.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

SEPTEMBER 9, 2013

On October 3rd, I will be speaking on a content marketing panel alongside some brilliant minds to discuss what content marketing really means in 2013. Conversation: Content: The Good, The Bad & The Ugly. There’s always really great information being thrown around. Events Search Engine Marketing Blog'

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Online Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

APRIL 24, 2014

Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e.,

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Martech

FEBRUARY 12, 2024

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

Paid Search Agency 107

Paid Search Agency Planning Ad Building Enterprise Management 107

Circle Studio

NOVEMBER 24, 2020

Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KEO Marketing

JUNE 19, 2017

Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017. Some of the world’s largest technology brands have depended on KEO Marketing for marketing that delivers tangible and substantial results.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. Duct Tape Marketing. TopRank Online Marketing Blog. Social Media Today.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

JANUARY 2, 2014

Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior. List building is another simple content marketing tactic for acquiring links and social media visibility. Here are a couple examples on our blog: 32 B2B Marketers to Add to Your Google Plus Circles.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior. List building is another simple content marketing tactic for acquiring links and social media visibility. Here are a couple examples on our blog: 32 B2B Marketers to Add to Your Google Plus Circles.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hubspot

MARCH 26, 2020

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. A landing page contains lead forms that ask visitors for their contact information, but they won't give that information up for nothing.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Ranking 97

KEO Marketing

MAY 25, 2016

Marketing Campaign of the Year, Financial Products & Services category for “Top 15 Bank relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts.”. Online Marketing Campaign of the Year category for “Top 15 Bank relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts.”.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. American Business Awards Stevie Award for online marketing campaign of the year, 2015.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120