Benchmark Email

DECEMBER 12, 2023

Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional. This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Benchmark Email.

User-Generated Content 94

User-Generated Content Social Media Generation Media 94

Content Marketing Institute

AUGUST 18, 2021

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

Personalization 137

Personalization Video Marketing Content Tools 137

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Image: GeekHive.

Acquisitions 135

Acquisitions Content Paid Search Agency Conference 135

Marketing Interactions

APRIL 26, 2022

What is it that puts the humanness in business experiences? The point is that to be more human—which results in building trust—requires that our audiences “feel” the experience is human—not that it actually is human-to-human. This is a huge opportunity for how we develop humanness in B2B content experiences.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Heinz Marketing

FEBRUARY 25, 2021

So far, I’ve been extremely impressed with the format, variety, and content of the sessions. A few things in particular stood out to me, specifically related to the content experience. Content helps educate prospects, describe our products/services, and outlines all the possibilities of partnering with us.

Top of Funnel 102

Top of Funnel Content Advertising Funnels Ad Exchange 102

Velocity Partners

AUGUST 2, 2023

And while big, showstopping interactive experiences (like MADE.com’s AR tool) get all the press, there are a ton of small, inventive and inexpensive ways to use interactivity across your existing content that measurably improve engagement. Take all that great content and turn it into an animated long page instead. Interactivity.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Content Marketing Institute

AUGUST 23, 2023

It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results. Google wants to revamp its search results page again.

Optimization 88

Optimization Generation Content Tips 88

Martech

AUGUST 18, 2021

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. It’s time to reimagine what content can become.

Digital Transformation 120

Digital Transformation Content Sales Qualified Leads High Quality Lead 120

Content Marketing Institute

AUGUST 12, 2021

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Continue reading → The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.

Content 140

Content Content Marketing Paid Search Agency Companies 140

DivvyHQ

OCTOBER 11, 2021

Between the highly competitive nature of most industries, and the pros and cons that come with a highly socialized internet, customer experience is at the forefront of our minds. But what role does content play in creating the customer experience? And how can you ensure that your content is having a positive impact?

Content 99

Content Positioning Case Study Case Studies 99

Content Marketing Institute

AUGUST 26, 2020

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results.

Content 111

Content Content Marketing Tools Brand Identity 111

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Elevating the Buying Experience. Elevating the Buying Experience. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Acrolinx

MARCH 13, 2023

We are in a data-driven world where every imaginable type of content bombards and informs us.

Content 98

Content 98

Content Marketing Institute

OCTOBER 28, 2021

That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences.

Demand 135

Demand Service Content B2B Sales 135

Content Marketing Institute

FEBRUARY 26, 2021

The best content experiences put audiences front and center – and even at the controls. Continue reading → The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.

Examples 112

Examples Content Marketing Content Paid Search Agency 112

Tomorrow People

OCTOBER 31, 2017

Wanna make sweet CX with your content marketing strategy? Want to explore differentiation and give your content marketing strategy a kick up the ass? The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content.

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Acrolinx

APRIL 5, 2022

Content Couch Potato to Content Athlete! Either way, it’s okay if you’re … Continue reading "Improve Customer Experience with Content Fitness". The post Improve Customer Experience with Content Fitness appeared first on Acrolinx.

Content 59

Content Social Media Media 59

Acrolinx

DECEMBER 11, 2023

In future digital landscapes, Phyllis Davidson suggests that content might not even exist. So what will drive digital content expereinces? The post From Web Pages to Prompt Fields: The Future of Digital Content Experiences appeared first on Acrolinx.

Content 59

Content Generation 59

Content Standard

APRIL 6, 2022

Brands today are consumed by the question: How do we create unique experiences that turn our target audiences into loyal customers? As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. How can we close that gap?

Design 104

Design Lead Ranking Content Paid Search Agency 104

Content Marketing Institute

JUNE 17, 2021

Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.

Analytics 139

Analytics SEO Marketing & Strategy Content 139

Content Marketing Institute

NOVEMBER 28, 2019

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. Continue reading → The post 4 Content Experiences That Keep On Giving appeared first on Content Marketing Institute. It will pay off for your brand and your community.

Content 117

Content Communities Brand Identity Branding 117

Marketing Insider Group

NOVEMBER 9, 2016

The post JW Marriott Ditches Commercials And Experiments With Branded Content appeared first on Marketing Insider Group. And Leydon isn’t alone. David Beebe, a former media and marketing exec at Disney-ABC Television Group, who currently […].

Television marketing 211

Television marketing Brand Identity Branding Content 211

Content Science Review

OCTOBER 12, 2023

If your customer experience is fraught with problems, chances are the wrong content approach is the cause. Learn to diagnose problems faster from this article.

Content 59

Content 59

DivvyHQ

NOVEMBER 24, 2020

Digital teams often get so caught up in making small visual or SEO-related tweaks to their websites that they forget what's most important: their visitors’ experience. Here are seven tips to help you get a content-focused list of CX tweaks in the works today! And do you know why visitors come to your site?

Content 105

Content SEO Tips Marketing Websites 105

Content Marketing Institute

SEPTEMBER 9, 2021

But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading → The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute.

Personalization 123

Personalization Content Content Marketing Paid Search Agency 123

Content Marketing Institute

FEBRUARY 10, 2022

Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for. Continue reading →

Content 111

Content Impressions Companies 111

Content Marketing Institute

JANUARY 3, 2024

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.

Content 101

Content Tips Advertising Channels Tools 101

Acrolinx

MAY 30, 2023

Hewlett Packard Enterprise (HPE) is changing the customer experience game with their Customer Innovation Centers.

Content 52

Content 52

ClearVoice

JUNE 1, 2022

Similarly, a website that delivers a poor user experience (UX) can be all work and no fun for your target audience. One way to ensure a smooth user experience is to implement a UX content strategy. What Is User Experience? How accessible its content is. How User Experience and Web Design Intersect.

Top of Funnel 52

Top of Funnel Content Thought Leadership SEO 52

Marketing Insider Group

JUNE 27, 2016

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group.

Content 125

Content Hubspot Optimization Studies 125

Content Marketing Institute

SEPTEMBER 17, 2019

Is your content marketing right brain (creative) or left brain (logical)? Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.

Creativity 94

Creativity Content Content Marketing Paid Search Agency 94

PathFactory

MARCH 27, 2023

Together, companies will deliver better customer experiences, unique actionable engagement, and insights that drive revenue March 27, 2023 – Toronto, CANADA – PathFactory , the leading B2B Content Intelligence platform, today announced a new partnership with Inverta , a top B2B marketing consulting firm.

Advertising Agencies 52

Advertising Agencies Personalization Lead Scoring Lead Ranking 52

Content Marketing Institute

FEBRUARY 5, 2020

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience?

Research 119

Research Optimization Content Marketing Buyer's Journey 119

Content Standard

JUNE 3, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. To help you determine if your content is delivering against those needs, we’ve identified 7 key dimensions of your content experience to assess.

Content 96

Content Differentiation Communities Newsletter 96