Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. We’ll also look at how to strike a good balance between curation and creation.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Marketing Insider Group

JUNE 26, 2023

Key Takeaways: The top disadvantages of AI include a low ROI, as well as unimaginative and emotionless content. However, it’s easy to leap onto a promising new thing only to find costly drawbacks later. Someone will catch inauthentic AI-generated content sooner or later. The results you get depend on how you use the instrument.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Martech

MAY 25, 2022

The work can be consolidated into a calendar or united around a specific project, like a campaign or major content project. “It At each step in the creation of a project, individual team members have to be able to mark their progress and move the project forward. Get the daily newsletter digital marketers rely on. See terms.

Work Management 133

Work Management Marketing Strategy Marketing & Strategy Marketing Management 133

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content. Making these animations creative and easy to understand helps your audience connect with what you offer.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Contently

JANUARY 3, 2023

Artificial intelligence (AI) has made tremendous strides forward in recent years. Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. How will we judge human creation vs. machine creation?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

SocialPilot

JANUARY 9, 2024

Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. Social media platforms utilize the power of AI to enhance user experiences by moderating organic and advertising content, showing people exactly where their interests lie. Sign up to Claim Offer 2.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Social Marketing Media Content 91

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. The other provides content optimization recommendations to assist writers. SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.”

Product 105

Product Enterprise Management Copywriting User-Generated Content 105

Webbiquity

OCTOBER 25, 2021

With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. Plus, you can use visual content creation tools to add images and graphics that will make your poster pop and stand out. Guest post by Kerry Harrison.

Creativity 282

Creativity Business Banner Ads Banners 282

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? Best for: Quick setup Highlights: Easy-to-use interface for configuring chatbots Detailed API documentation Quick setup, requiring minimal data for effective learning Efficiently handles messages outside the chatbot workflow Wit.ai Wit.ai Wit.ai

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Launch Marketing

AUGUST 16, 2023

For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience. As a startup, it is critical to get your messaging, content and product offerings in front of your audience. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Zoominfo

FEBRUARY 20, 2018

1. Website Creation. Luckily, many popular website platforms now leverage the power of artificial intelligence to make website creation easier. Your customers not only want personalized content, they expect it. 4. Content Creation. 6. Content Curation. Artificial intelligence makes this possible.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. I believe the forces behind The Creator Economy will also drive the broader content revolution over the next decade. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Martech

MARCH 30, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. It takes unstructured data and generates easy-to-understand, actionable, brand-specific outputs. Syndigo’s SmartPrompts accelerates content creation for product detail listings. Why we care. Five9’s Agent Assist 2.0

Marketing AI 96

Marketing AI Ideal Customer Profiles Features Product 96

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

xiQ

OCTOBER 17, 2023

As a certified prompt engineer with a track record of creating modular, easy-to-understand, and consistent outputs, I was immediately drawn to xiQ’s approach. What sets xiQ apart when it comes to prompts, thoughtful design and easy to alter. A powerful, data-driven sales plan ready for implementation.

SWOT 62

SWOT Marketing & Strategy Curation Linkedin 62

Litmus

NOVEMBER 20, 2023

Our 2023 State of Email Workflows Report found the top two biggest bottlenecks in email production cycles to be 1) collecting feedback and 2) content creation. Given the apprehension many leaders have about AI-generated content , it’s unlikely that AI will assist in gathering feedback and approval soon.

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Marketing AI 95

Marketing AI Tools Paid Search Agency Work Management 95

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? The answer is easy if you take it logically, with these best practices. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. However, building a strong list takes a smart strategy, the right tools and good execution.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Heinz Marketing

SEPTEMBER 30, 2022

Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. . Are there any gaps in data or processes that you’ve been made aware of? What tools have been the most valuable?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

QuanticMind

SEPTEMBER 29, 2023

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity. What’s new in the realms of paid search and social media?

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. Games and marketing may sound strange, but they’re actually a match made in heaven. The idea is that marketing content that mirrors games is better at engaging visitors.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Anyword

DECEMBER 8, 2022

Here, we’ll outline how artificial intelligence complements the human workflow and how marketers, performance growth professionals, and content writers can use AI writing technology to streamline and improve their work. While AI writing tools have made vast improvements in the last few years, they still remain just that — tools.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. So, how does it work? Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86

Contently

MAY 18, 2021

As Contently’s CEO, I get tasked with delivering both good news and bad news. Today, I get to talk about some good news and what it means for the future of content marketing. Still, deciding to write this blog post wasn’t so easy. Content marketing is complicated. Content marketing is complicated.

Enterprise Management 81

Enterprise Management Marketing Budget Content Marketing Storytelling 81

Launch Marketing

AUGUST 17, 2022

This data comes from various marketing activities, including website data, social media engagement and content created. Dashboards are also helpful in analyzing what is working and what is not working which can indicate changes made or optimization of certain efforts. It can be easy to go overboard when creating a dashboard.

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

Buffer

SEPTEMBER 8, 2022

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. These factors might change depending on different factors like your audience, type of content, and whether you count Stories, Reels, and Posts when talking about Instagram. for more information.

Practices 119

Practices Product Top of Funnel Creativity 119

SocialPilot

FEBRUARY 1, 2024

The popularity and affordability of micro-influencers have made influencer marketing accessible to small businesses. How to Work with Micro-Influencers in 4 Easy Steps? Broad goals lack clarity and will end up confusing both you and the influencer in creating content and measuring performance. Yes, one very important thing!

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79