Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Heinz Marketing

DECEMBER 23, 2017

Having a successful career in consulting requires sustained motivation. A sensible first step towards a consulting-career would be to understand whether you have what it takes to excel in consulting. Here is a list of six skills that will make a difference in your consulting career and ensure your long-term success.

Consulting 63

Consulting Work Management Creativity Analysis 63

The Forward Observer

FEBRUARY 23, 2024

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect. About the Author Karen Eber is a bestselling author, international consultant, and keynote speaker.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Seismic

SEPTEMBER 22, 2021

Select use cases include: Fact sheets (financial services specific) Pitchbooks Meeting templates Account review or QBR decks Overview and top-of-funnel presentations. Seismic’s Solution Consulting team works closely with customers and prospects to manage use cases. How to do even more with LiveDocs.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

DECEMBER 19, 2019

You’ve just wrapped up a call with a prospective consulting client. If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Proposals aren’t paper formalities — they signify the start of an important client-consultant relationship.

Consulting 69

Consulting Template Marketing Proposals Deliverability 69

Salesforce Marketing Cloud

JUNE 21, 2022

To increase productivity, managers need to ask their teams how they want to work — and support that. autonomy, productivity goes up, burnout decreases, and wellbeing increases,“ said Carson Tate, managing partner at Working Simply , a consulting and executive coaching firm. Explore Slack. Do a meeting audit. Focus on results.

Work Management 98

Work Management Product Gartner Deliverability 98

B2B Marketing Traction

MAY 1, 2015

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Great marketing consultants don’t offer cookie-cutter solutions.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

Biznology

JANUARY 21, 2021

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature executive coach and Consultants Collective member consultant, Dana Look-Arimoto.

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Launch Marketing

MAY 5, 2021

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. Sales Collateral: Close Deals.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Exo B2B

FEBRUARY 1, 2022

The launch of new products and services is essential in the life of a company, we all know that! The product launch is a subject that fascinates me most in my practice. It has been over 20 years that I have specialized in B2B marketing and I have attended and seen many product launches. How many product launches fail?

Product 52

Product B2B Barriers B2B Marketing 52

Launch Marketing

MARCH 17, 2021

New product launches are an area that organizations have especially wrestled with in terms of how to best support them via a full virtual experience. To be sure, there are many aspects to consider when launching a new product in the virtual world. Some products or services are best suited for certain types of launches versus others.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. ChatGPT launched on wednesday.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

B2B Marketing Traction

DECEMBER 12, 2014

A good marketing consultant delivers solutions, implementation and results. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. ” It makes sense – you love your product, why wouldn’t everyone else? Your baby’s ugly.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

Hubspot

AUGUST 21, 2020

You may have stumbled across our other posts on relationship selling , social selling , and organizational selling , but today I present to you: outcome selling. Outcome selling is a framework that encourages conversions by prioritizing a customer’s desired outcomes, rather than simply pushing the sale of your product.

Product 91

Product RFP Customer Satisfaction Work Management 91

Hubspot

DECEMBER 5, 2019

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. So, what would a consultant actually do?

Small Business Marketing 42

Small Business Marketing Consulting Work Management Marketing Management 42

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

The Customer

NOVEMBER 30, 2020

Easier said than done, of course, but, for me, one benefit of pre-production panic is the compulsion to over-prepare. She ran ad sales marketing at Food Network, Lifetime and Westwood One and now helms marketing consultancy, Moss Appeal. So,” she said, with a touch of tough love, “get over it.”. She was right. Don’t Panic: Prep.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Biznology

MARCH 9, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Staying focused on the business is paramount.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Marketing Insider Group

APRIL 15, 2024

Enterprises The enterprise segment presents a different challenge. This includes limited budgets, staff, and time, all of which can impact the quality and consistency of content production. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Contify

AUGUST 25, 2020

Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives. Best practices to collect, filter, and integrate multiple information sources and how to leverage each source to specific scenarios.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

ViewPoint

NOVEMBER 19, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Campaigns flashed before our eyes, some even similar to our products. ? Do you stand behind your product?”. Branding check ? Digital check ? Direct check ?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Blogger 120

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. The “Rule of Thirds” Standard for B2B Sales.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. But maybe not with the videos you have on hand now.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Top Rank Marketing

SEPTEMBER 20, 2023

If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Thinkers360

MARCH 8, 2024

Kelly Hoey J Kelly Hoey Contact J. McKenna McKenna Associates Inc Contact Patrick J. Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Biznology

SEPTEMBER 21, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our Consultants Collective member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Terri also offers organizational development consulting and 1:1 executive coaching. Charlotte from E.B.

Ideal Customer Profiles 20

Ideal Customer Profiles Consulting Profiling Work Management 20

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Plan to Present a Business-Focused Topic.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346