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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I I’m meticulously choosing words to paint a picture and bring the product to life.” For that kind of work, she focuses more on challenges and solutions in the product category.

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What Is Earned Media?

ClearVoice

Earned media is when a member of the media discusses a product, individual or company through their preferred media. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional.

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Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Some of the uninitiated seemed concerned that a content marketing job meant writing product descriptions or advertising copy. Here’s what the writers had to say.

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4 Tips to Uncover Company News for Your B2B PR Program

Schubert B2B

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Trade Shows.

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Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

Walker Sands

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Like any publication, we write things we think our audience would be interested in,” he said. However, a channel angle helps.

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Best Practices for Content Marketing Strategy

KEO Marketing

You must operate your content marketing strategy like a publisher operates her magazine. Nearly 50% of internet users will watch a product or service video before going into a store. You must have buy-in from all the relevant departments at your company, from the executives to the public relations team and your salespeople.

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Content Your Audience Wants But Isn’t Getting

Navigate the Channel

If you’re one of the people who has taken a personality quiz online (What kind of building product are YOU?) A warehouse space or new facility are ideal to show to your customers using 360 views, as is the introduction of a complex new product. Go here for PC magazine’s top picks for 360 cameras.