Paul Gillin

DECEMBER 9, 2011

These independently organized conferences are intended to carry the spirit of innovation and collaboration that characterizes the popular TED conference to the local level. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MARCH 13, 2012

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. It may be, but Redmond has a lot of work today, Gens said. In other words, word of mouth marketing is the only viable promotional model.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 24, 2012

Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

FEBRUARY 14, 2012

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. Unfortunately, social networks challenge entrenched political boundaries and threaten the managers whose support is needed to make them work. Unrealized Promise.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. I think they’re worth sharing. Make it safe to express opinions.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Players are learning how the Internet works. The conference, which is in its seventh year, is a great way to tap into the trends that will define the next 12 months. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. In the process, it has learned much about what makes communities work. That’s actually how it works in real life, too. Valued members of the community are invited to participate in conference calls with Spiceworks developers.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. I tend to be a late adopter, too. I only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

DECEMBER 19, 2011

It appears you two live or work near each other. I’m curious about your area of disagreement, though, since the item you commented on was an image of a conference badge. I found it was a lot faster than hand-lettering, and it works great with a blog, too. and bring you lunch again. By the way, do you know Darin Hookano?

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

APRIL 18, 2012

Contests, polls and games work particularly well there. LinkedIn’s roots are in networking for job-seekers, but the service’s active professional discussion groups and useful Answers section have become favorite places for people to gather and share information about their work.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. I wasn’t disappointed. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. And given access to social networks at work, people will use them to play and waste time. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2010

That’s actually how it works in real life, too. Valued members of the community are invited to participate in conference calls with Spiceworks developers. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. The fact is that much of what works in consumer markets would fail in B2B interactions. Download a sample chapter. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. This required almost no work on my part. A couple of years ago I made the mistake of tweeting rapid-fire updates from a conference at the rate of about one every 15 seconds. Reciproal doesn’t work.”

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. If the satirist is working within Twitter’s guidelines, you have to take a more conventional crisis management approach. Now, thanks to the Internet, we know this is not true. Best Defense.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

But you don’t have to do any detective work to figure out that these numbers are suspicious. If that were true, the President would be holding a press conference to declare victory over unemployment. The recording didn’t even identify the name of the company. So I’m having my doubts about the quality of this research.

Research 50

Research Lead Scoring Lead Ranking Validation 50