Matching Marketing Technology to Business Strategy: A Starting Framework
Customer Experience Matrix
APRIL 15, 2014
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Join us then and find out. *
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