Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen. You’re probably thinking, “Wow, that’s a long conference. Highlights from my Fall Schedule.

Social Media 128

Social Media Media Blogger Co-Registration 128

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

AUGUST 10, 2010

We have a lot of small business customers due to our price-point (note: as low as $9.99/month), Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

B2B Marketing Zone Posts

JUNE 9, 2010

come at a price. By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. Customers are less willing to give up information.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40