So Close – Next Gen Precision Marketing!
Digital Marketing World Forum
NOVEMBER 18, 2019
Unilever paid $1B for dollar shave club and Amazon $13B for Whole Foods. In the UK private label market share is already at 45% and in some categories as high as 60%. Can we really be surprised that all around the Huggies product page, we see banners promoting Amazon’s brand in a very competitive price mark.
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