chiefmartech

APRIL 5, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Conductor

MAY 21, 2019

Another C3 is in the books – and it was our biggest, best organic marketing conference yet. One of the biggest: our platform now serves social media insights alongside search insights in Explorer in Conductor Searchlight to give you the most holistic understanding of your customers you’ve ever had. Conductor (@Conductor) May 7, 2019.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. Now, a brand’s relevance isn’t determined by how many storefronts they own or their presence at major conferences.

Social Media 106

Social Media Work Management Marketing Management Social Marketing 106

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Launch.

Work Management 244

Work Management Godaddy Multi-Channel Marketing Management 244

Adobe Experience Cloud Blog

AUGUST 17, 2012

by Jessica Langensand Do you have a marketing presence across multiple channels? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. The conference opened with Robert Brosnan, Forrester’s Sr.

Multi-Channel 48

Multi-Channel Conference Advertising Channels Planning 48

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. If you’re producing any kind of video content, you’ll need a YouTube channel.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. Why we care. Dig deeper: Why we care about data clean rooms.

Multi-Touch Attribution 105

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 105

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Online Marketing Made Easy With Amy Porterfield Host Amy Porterfield went from working in the corporate world to running a multi-million dollar online business and becoming a New York Times best-selling author.

Marketing AI 105

Marketing AI Ethics Planning Paid Search Agency 105

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads? .”

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). Use and promote an event-specific hashtag, and encourage social media sharing. Be creative. Set the mood and tone (e.g.,

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. this year as well.

Marketing Budget 344

Marketing Budget Marketing Budget Creation Budget Programs Research 344

distribion

FEBRUARY 15, 2017

We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. See you at the show.

Distribution 46

Distribution Conference Marketing Automation Services Multi-Channel 46

Digilant

MARCH 17, 2020

At Digilant, we exist to create unique, actionable, and effective ways for advertisers to connect with consumers on digital channels. Test a new channel (CTV anyone?). Rethink dominant device and channel day-parts. To get a piece of this pie, tap into Amazon’s point of sale and intent data for your media buys.

Media 52

Media Bombora Mobile Advertising Advertising Agencies 52

Velocity Partners

JUNE 7, 2024

content and paid media would alchemize to produce leads. Attention is harder than ever to capture, mainly because, as Kieran Flanagan writes , in the last decade, “the number of marketing channels has stayed flat [while] the number of marketers nearly doubled.” At best the content itself is mediocre; at worst it’s total crap.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Martech

JUNE 22, 2022

At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. ” Movable Ink activates data insights to generate multi-channel creative content. Vivek Sharma. It’s called Da Vinci.

Campaigns 105

Campaigns Work Management Multi-Channel Marketing Management 105

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. A Multi-Faceted Influencer Marketing Strategy.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Madison Logic

AUGUST 15, 2022

With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The world’s most trusted business-media brand, Inc. Its prestigious Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

Lake One

JULY 27, 2023

HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 91

Case Study Case Studies Work Management Studies 91

Sharpspring

OCTOBER 11, 2021

Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis. On the other hand, any brand’s growth can be judged by the growth of social media mentions that include it. Enhance Your Market Research. Conclusion.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Content4Demand

NOVEMBER 8, 2018

The real challenge is that buyers use so many different channels now that we need to be active in all of them. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. The first ever WeChat Mini Games developers’ conference is being held this month in San Francisco.)

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Zoominfo

OCTOBER 5, 2021

Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Brightedge

JUNE 15, 2023

The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Google Maps and Immersive Views: The introduction of multi-search near me and immersive views aims to optimize user experience and enhance user engagement.

SEO 59

SEO Google Generation Multi-Channel 59

Buffer

APRIL 19, 2023

Within nine months of launching my company I was able to quit my full-time job and go all in, and now, just two years later, I’ve achieved multi-six-figures in revenue. Part of the secret to my success on these organic channels has been showing up consistently. My organic approach didn’t slow me down either.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

LeadSquared

NOVEMBER 30, 2020

If you noticed, these brands did not advertise only on a particular channel. They used blog posts, social media posts, video conferences, along with traditional TV ads and billboards. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

The Point

APRIL 26, 2017

The solution being preached at the conference was for personal, relevant, authentic messages. But the answer also lies in a more multi-channel approach. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) Again, look at ABM. direct mail.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Biznology

AUGUST 29, 2019

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange , held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. Call it “gate lite.”

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Multi-Faceted Marketing and Promo Strategy. Social Media Promotion. Promoting your virtual event on social media allows you to reach a wider audience and do so in a very engaging way.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

JANUARY 4, 2021

We've all seen the annual conference go virtual due to the impact of COVID-19. Presidential politics, the response to navigating the global pandemic, and an increasingly siloed media and social media landscape is forcing brands to make hard decisions about how and where they align with their customers.". Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . BigMarker is an all-in-one video streaming platform for webinars, virtual conferences, and summits.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Content4Demand

MARCH 25, 2021

The case for content grows stronger when you realize that for more than a year B2B companies have not been able to make face-to-face connections at trade shows and conferences, field marketing events or visits to prospect businesses. Use a multi-channel strategy.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

ClearVoice

MAY 14, 2020

Generally, at least some of the content on every website, social channel and newsletter will be written with the existing customer in mind. The followers, fans and commenters on your social media channels. This may just consist of an online press kit or media room with a few one-sheets. Existing customers. The community.

Work Management 112

Work Management Marketing Management Press Content 112

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100