Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. Campaigns and lead management. to describe customer engagements. Can’t wait for more?

Marketing Automation Services 114

Marketing Automation Services Marketing AI Marketing Automation Automation 114

Martech

NOVEMBER 2, 2021

Why data compliance is more than consent management. More from the MarTech Conference >> Using marketing automation to better manage leads. Lead management can be a big issue for brands if they fail to offer a frictionless intake process, a problem that’s widespread. Snapshot: Marketing automation.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Automation Account Based Marketing 127

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

ViewPoint

SEPTEMBER 29, 2010

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Lead Management 120

Lead Management Conference Leads Lead 120

SalesIntel

DECEMBER 6, 2023

Lead Management Tools Efficient lead management is crucial for nurturing leads through the sales funnel and converting them into loyal customers. Recent trends show a 110% increase in the adoption of lead management tools, demonstrating their pivotal role in orchestrating successful sales conversions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

LeanData

JULY 15, 2020

Designed to be a natural extension of our OpsStars community and annual conference, the OpsStars Awards shine a light on the increasingly strategic role operations professionals play in driving revenue, and celebrate their ground-breaking innovations and impact on growth,” said Rachael McBrearty, LeanData’s Chief Customer Officer.

Account Based Marketing 93

Account Based Marketing ABM Conference Organic Leads 93

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Consider developing a go/no-go form for conferences and trade shows .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Salesforce Marketing Cloud

JANUARY 23, 2024

What do networking events, parties, conferences, and speed dating all have in common? However, effective lead management is not all about the first impression. What you’ll learn: What is lead management? Why is lead management important? Learn more What is lead management?

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

ViewPoint

JULY 12, 2017

Paul,” I said, “let’s conference in our System Engineer, Jim, right now, if he’s available. If he isn’t handy, bring in Susan, the department manager. Obermayer is the founder of the Sales Lead Management Association, a four-time author, and publisher for the Funnel Media Group. Where was this rep when we read the book?

Top of Funnel 149

Top of Funnel Forecasting Pricing Price 149

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Sales Lead Management Association. OMMA Global – free conference held by OMMA each year in San Francisco. Plus lots of virtual conferences (just look for these wherever you get your latest marketing news or on our Events page). Survey Monkey. Free Marketing Associations: Marketing Associations can be pricey.

Course 48

Course Conference BtoB Tools 48

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The message of for the Conference Board attendees was simple: chances are, you already have a lot of the content your clients and prospects are looking for. The answer: “150,000, total.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. The best thing he sees coming out of it is that he will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.”

Marketing Automation Services 116

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 116

Martech

JANUARY 4, 2023

He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. She’s also a globally renowned keynote speaker at conferences and specializes in B2B marketing. Company: Heinz Marketing. Company: Zen Media. Twitter: @Shama (44.6K

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

SendX

AUGUST 13, 2020

Managing work remotely has its hurdles, but remote work is not without its perks. No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Additionally, Zoho enables file management, task management, team management, and automated email management.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

LeanData

SEPTEMBER 7, 2021

With its hand forced by the pandemic in 2020, the annual OpsStars Conference went virtual, and more than 3,000 revenue operations professionals registered to learn – and share – with the best of the best. This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine , will be no exception.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Onalytica B2B

JANUARY 18, 2018

I am very passionate about data management, lead management, sales qualification processes and marketing analytics. I think one of the biggest misconceptions about lead management is that leads move themselves down the funnel. No, leads are pushed down the funnel. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Sprout Social

NOVEMBER 11, 2021

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Keep it Simple.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

markempa

MARCH 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Most people, no matter how excited they are at the.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

JULY 20, 2021

In the marketing automation bucket, you’re going to need people who understand data hygiene, who understand lead management and brand nurture programs, how to operate within a CRM platform, and in a B2B [marketing] environment,” Michuda said. “I See the rest of this MarTech panel from our spring conference here.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

LeanData

DECEMBER 13, 2022

Maybe you hold customer-facing events at conferences or host customer-focused webinars. Without proper tracking and analytics, or if these campaigns are managed by different departments, you may not see which customers are the most engaged and ready for an upsell.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

ViewPoint

JANUARY 16, 2018

Jill Konrath is a frequent speaker at sales conferences and kick-off meetings. Jim Obermayer is the founder of the Sales Lead Management Association. How being a master of technology is no longer an option. And why Silence is Complicity and is a meaningful message for today. Hear the full interview here.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- The course spans ABM, lead management, sales enablement, measurement, data and some related martech essentials. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

LeanData

SEPTEMBER 21, 2020

This year’s conference will focus on the rise of ops and the increasing importance of operations to implement complex go-to-market strategies, align revenue teams, and drive organizational growth. From engaging keynotes, insightful track sessions, and actionable workshops, there is no shortage of educational content for you to consume.

Peer-to-peer 52

Peer-to-peer Forecasting Class Education 52

LeanData

MARCH 8, 2023

Walk into any sales, marketing, or revenue technology conference today and you’ll hear phrases like: Put that lead into a nurture stream Automate sales tasks with an SEP Route the lead to the appropriate round robin and enforce the SLAs Leverage opportunity routing with a Demand Unit Waterfall While dropping these phrases may help a newbie mingle (..)

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Scavenger hunts are a perfect way to not only drive engagement, but deliver ancillary benefits along with it.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100