Moz

FEBRUARY 20, 2019

From the analysis best practice drawer, we used: 2 cups of relevant channels for context and analysis via comparison. You're not making an automated report — even a HubSpot intern can do that. A great deal was required in order for data-driven action to happen, but we assure you, it's all doable. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

chiefmartech

DECEMBER 6, 2015

The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it. Maybe a third contender.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

SEPTEMBER 5, 2013

Dig more deeply, provide a new angle, make unusual comparisons, and offer your own voice, your own knowledge, and your own interpretation. Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Perhaps, and if they don’t, they could suffer in the future.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. By adding UPCs to your data feed, your listings will be included on comparison pages with bigger sellers that often outrank product listings from smaller sellers.

Optimization 28

Optimization Google CPC Cost Per Click 28

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. For example, a page targeting keywords around “buying guide” could display CTAs for related product comparisons or purchasing options.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

accelerate agency

FEBRUARY 12, 2023

Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ They might read comparison guides, listen to podcast reviews, or reach out for free trials. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO. We’re looking for information we don’t presently have.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

WebMarketCentral

JANUARY 26, 2009

Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. The free tool works fine for broad keywords, but finding link sites for very specific or long-tail terms may require a subscription to the fee-based version at a hefty $400/year.

PageRank 20

PageRank SEO Tools Best Practices 20

Hubspot

JUNE 18, 2019

Product demos, comparison tools Product or pricing pages, contact page. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Make it relevant to the page.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Scoop.it

JULY 28, 2022

It has great features, including popular search engine monitoring, local rank tracking, daily rank tracking, and data comparison, among others. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. You can then use these questions to help guide your content creation.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Content Marketing Institute

JANUARY 23, 2019

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet. Facebook Pages w/ over 500K likes have an average organic reach of 2% or less. Guess which one won?

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Content Marketing Institute

MAY 1, 2018

I search types and brands to comparison shop and find the highest quality pair for the lowest price. They search with keywords that are long-tail, specific, and intentional. This example from HubSpot accomplishes all of the above: This CTA is related to the content, uses strong verbs (e.g.,

Top of Funnel 110

Top of Funnel Content Click Rate Intent 110

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

nDash

MAY 19, 2022

That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. For its 2021 “ Not Another State of Marketing Report ,” HubSpot gathered data and insights from over 1,500 marketers. Content marketing helps make your brand “findable” in a sea of information.

Work Management 52

Work Management Marketing Budget Marketing Management Content Marketing 52

Moz

DECEMBER 10, 2018

Normally consumers are ready to buy at this stage and are often doing product or vendor comparisons, looking at reviews, and searching for pricing information. HubSpot calls this "pillar" and "cluster" content respectively. Source: Matt Barby / HubSpot.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

seo.co

OCTOBER 29, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Image Source: Hubspot ). The keywords and phrases with the higher search volume numbers are the more competitive ones and therefore harder to rank for. Outline & Begin Your Draft.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Directive Agency

JULY 26, 2017

You can split those keywords up by funnel stage to help you figure out if they’re looking for product comparisons or an individual product page. The last primary issue is the massive amount of time and resources it takes to slowly start showing up for all of your industry’s long-tail searches. image source ).

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. There are two reasons for it: Short-tail keywords are difficult to rank for. Apart from creating a great product, both these SaaS companies focus heavily on SEO.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

AUGUST 26, 2016

Through the first five months, we blogged a lot, but we were really only targeting low-competition, long-tail keywords with very little search volume. However, I find in comparison to a human eye, BuzzMarker is going to miss a lot of link building opportunities. You can try using a tool like BuzzMarker to speed up this process.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Marketing Insider Group

MARCH 22, 2021

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Next, you have middle-of-funnel content for engaging leads in the consideration stages: Product comparisons. Product comparisons. Well, look at the keywords driving most of our traffic: Semrush. VIP content.

Top of Funnel 303

Top of Funnel Paid Content Lead Scoring Lead Ranking 303

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. Customers expect detailed information, comparisons, and promotions. These non-branded, long-tail keywords are gold dust to an SEO team.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. Customers expect detailed information, comparisons, and promotions. These non-branded, long-tail keywords are gold dust to an SEO team.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. . Customers expect detailed information, comparisons, and promotions. These non-branded, long-tail keywords are gold dust to an SEO team.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

MAY 29, 2023

HubSpot is a great example of SaaS content marketing. Keep in mind, though, that there are a few differences between keyword research for SaaS companies and traditional companies, including: The type of keywords: SaaS companies typically target long-tail keywords that are more specific and less competitive.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Single Grain

FEBRUARY 8, 2023

Once you have a good sense that you’re on the right track with your particular topic, you’ll then want to c onduct keyword research to determine the best “head” keywords and “long-tail” keywords to target. You can even create a free tool for your audience and link to relevant subtopics from that page.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

DECEMBER 11, 2019

Why You Should Use Long-Tail Keywords in Your SEO Campaign. Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps. Use these top 18 Magento plugins to increase your ROI and show off the natural appeal your store needs to stay at the top of the organic search results for a long time.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Single Grain

SEPTEMBER 18, 2019

Companies like HubSpot have entire teams that just maintain and upgrade content. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). And some of those pages have hundreds of thousands of page views and thousands of backlinks.

Traffic 107

Traffic Content Banners Keywords 107

Single Grain

OCTOBER 25, 2019

Find trending news stories on Google Trends: If you wish to newsjack on a specific theme, use a keyword monitoring tool like Hubspot Social Media Monitoring Tool to set up monitoring of specific keywords of interest to your business. Think of long-tail keywords that journalists would use to find your news story in a Google search.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

APRIL 19, 2017

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. Digital Agency Day , hosted by HubSpot and Unbounce.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

Martech Advisor

JANUARY 7, 2020

Paid, Owned, and Earned Media: Comparison. HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Paid, Owned, and Earned Media: A Comparison. Table of Contents. What Is Paid Media? CPC vs. CPM.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Convert

OCTOBER 25, 2022

And don’t presume that your visitors know it already, on the contrary, they will often be doing comparison shopping. For instance, you might wish to automatically give assistance and respond to any queries if someone spends more than a minute on the page (a live chat tool, like HubSpot, makes this easy).

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

AUGUST 7, 2018

Source: HubSpot. Consideration: Podcast, Webinar, Worksheet, Comparison Matrix, Template. If you’re not quite there yet, the best thing to do is to target long-tail , low-volume keywords with minimal keyword difficulty (<50) — we’re talking 200-1000 MSV. Decision: Demo, Free Trial, Product Guide, Consultation, Coupon.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101