KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Only B2B

JANUARY 9, 2023

I adore the comparison between spear fishing and using nets for fishing. Recall the comparison between spear fishing and net fishing? Building up enough data before drawing any conclusions is something that marketers are recommended to do when executing PPC, social media advertisements, or any other form of campaign.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

seo.co

NOVEMBER 1, 2021

Cost per click indicates average estimates for what PPC advertisers are paying on a per click basis for those terms. You don’t need to have precise, real-world search volume data to make valid comparisons between various keyword phrases. And keywords with a lower search volume can be vital for creating compelling content.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Tomorrow People

JUNE 14, 2022

Choose the most relevant ones (and the most relevant aspects of their operations). Step 2: Collect relevant data. Accessing relevant information about your chosen competitors can be trickier—but it’s not impossible. Plus, their SEO, SEM and PPC performance. What types of content and topics perform best?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Outgrow

AUGUST 12, 2021

The need of the hour is interactive content. Consider Outgrow’s ROI calculator that tells the potential ROI possible with an increase in leads and conversion rate as a result of using Outgrow’s interactive content builder. On the other hand, the searches for content like eBooks have fallen. . Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Televerde

JANUARY 11, 2021

Understanding the answers to the questions above will both help you figure out if you should remarket a lead and how you can reapproach them with relevant material. Use a specific personalized landing page for each Google PPC campaign and social media advertisement. Use LinkedIn’s retargeting tool to reach them with a relevant ad.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Televerde

JANUARY 12, 2021

They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. PPC adverts. The idea is to gently insert your brand’s content at each of these touchpoints with relevant pieces of information. LinkedIn groups.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

GreenRope

OCTOBER 28, 2021

81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). Content Marketing Institute , 2020). It beats social media, PPC (pay-per-click), media buys, and almost all other forms of marketing. 5 Ways to Improve Your Email Marketing with CRM.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Those are two great blog ideas and keywords you could target in your content. They want to know what different kinds of software is out there, read reviews, and look up comparisons. Analyze search intent.

Keywords 99

Keywords Paid Search Agency Google Ads 99

SnapApp

JUNE 7, 2018

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days. Interactive Content for Leads at Different Stages. Paycor Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SmartBug Media

FEBRUARY 1, 2021

Forgetting this one little step will leave you with no comparison to see if your efforts have been worthwhile. Websites need a continuous supply of fresh content to remain dynamic, relevant, and fruitful. Who is responsible for developing this content? What top-performing old content can be repurposed in new ways?

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Adobe Experience Cloud Blog

MARCH 9, 2020

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . When breaking down “trade” in the marketing world, a couple of different marketing tactics come to mind: content syndication and guest posting.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

The ABM Agency

JANUARY 8, 2021

Search engine optimization (SEO) is a marketing tactic that increases organic website traffic by optimizing websites and web pages to appear more frequently during relevant searches. Content Relevance : Your content is the perfect combination of user keyword search, intent, length, and context.

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

seo.co

APRIL 11, 2021

Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords. When no filters are selected, the product search results are ranked based on search relevance, information in the product data feed, and number of advertisement bids. Contact us today to get started.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Televerde

JANUARY 12, 2021

They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. PPC adverts. The idea is to gently insert your brand’s content at each of these touchpoints with relevant pieces of information. LinkedIn groups.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Unbounce

FEBRUARY 11, 2021

Here are the three primary ways store visits are useful in PPC campaigns: As a campaign objective: Google and Facebook have separate campaign types for local businesses that encourage users to click to call or generate driving directions. ” Search for “store visits” to add relevant metrics to your performance reports.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

seo.co

MAY 26, 2021

Although you should always focus on long tail keywords, short tail keywords are equally important to factor into your content. If you don’t use a good amount of short tail keywords in your content, you won’t rank as high. For comparison, the following are long tail keywords: Warm socks made of wool. Ankle socks. No-show socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

DAGMAR Marketing

JULY 7, 2020

If it’s time to discover new keywords , and optimize your existing content, then there are some free or affordable professional keyword research tools you can try: Ahrefs Google Keyword Planner (may require an attached PPC account for good info) KWFinder SEMrush Ubersuggest SpyFu Moz. Which Keywords Are Relevant?

Keywords 52

Keywords Research Work Management Tips 52

EMagine B2B Blog

APRIL 29, 2019

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. Today’s post focuses on best practices for SEO friendly content. SEO Friendly Content Starts With a Strong Process. Education is Key.

SEO 88

SEO Practices Best Practices Top of Funnel 88

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Hinge Marketing

DECEMBER 3, 2014

Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. You can also see the content that has driven the most traffic to your site over the same amount of time. 1) Google Auto-Populate. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Directive Agency

NOVEMBER 15, 2018

TOFU: The purpose of top of funnel content is to generate brand awareness and perception amongst your target audience. I say perception because the goal isn’t to just get the users to your content. 47% of buyers view 3-5 pieces of content before engaging with a sales rep ( Demand Gen Report, 2016.) They read through your page.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Moz

JANUARY 26, 2021

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms. Our strategy focused on technical SEO and content creation. In turn, our strategy had to be heavily content-driven. Focus heavily on content creation.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

seo.co

JANUARY 26, 2022

Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. If you don’t have an SEO strategy in place, then your listings will most likely not be included in relevant search results. They don’t even know you exist! Find Your Keywords.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Hubspot

APRIL 5, 2018

Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. To learn how to create Google +1 buttons, check out this post.

Google 78

Google Adsense Tools Doubleclick 78

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is PPC?

PPC 52

PPC Paid Content SEO Marketing Websites 52

Metadata

JANUARY 18, 2023

Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. For example, set a firm flight date and a baseline for comparison to ensure you’re operating in an environment that gives you a clear POV into what’s working.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. In comparison, Bing has an average conversion rate of 2.94%, with an average cost of $41.44 – so that’s less expense, but also a much lower rate. The average conversion rate for Google Ads is 4.4% Use a Formula.

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

SmartBug Media

OCTOBER 9, 2019

Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market. The number of new contacts you’ve generated, downloads of content marketing collateral, and engagements with emails mean nothing if you aren’t in tune with your target audience.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65