B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. ” It should be required reading for every B2B journalist and publisher.

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B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. ” It should be required reading for every B2B journalist and publisher.

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B2B Memes

MAY 9, 2012

Robot reporters are cornering the market on facts, as companies like Narrative Science and Automated Insights perfect the science of teaching software to turn data into news stories. Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” Those traits are easy to replicate.

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B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers.

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B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. The following three questions, based on your relationship to your content, your audience, and to the people and companies you cover, should get you started. Your company owns the content.

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B2B Memes

NOVEMBER 8, 2010

I never charge young writers for advice or rewriting poorly written pieces, and have many who write for me… ALWAYS for free!&#. What caught its attention here was the irresistible combination of ignorance, arrogance, and bad writing in the editor’s response. institution.

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B2B Memes

JANUARY 10, 2011

But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. We may not like it, but behind this trend is the force of economic law. And that means the price falls.

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B2B Memes

JUNE 30, 2011

It’s reasonable for a company to say, “Look, if you tweet using one of our corporate or branded Twitter accounts, remember you’re speaking for us too.” So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? In effect, it drains the life out of both.

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B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.

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B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.

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B2B Memes

JANUARY 24, 2011

After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. The discussion last week about which department within a publishing company should “control” social media indicates how much rethinking remains to be done.

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B2B Memes

JANUARY 27, 2011

That isn’t to say the company is not aiming for quality, or not at least claiming to. Times yesterday that Demand Media has put in place a “rigorous quality process,” in which each article is “touched by 14 humans, titling, writing, fact checking and copy editing.” The element it lacks so far is quality.

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B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Although not essential, a brilliant way to build your brand is to write and publish a book. Writing and publishing a book these days doesn’t require hiring an agent and finding a publisher.

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B2B Memes

MAY 6, 2011

Within a publishing company, there is high tolerance for irksome editors. If you don’t worry about details when you’re doing the research and writing, no amount of proofreading will fix the resulting problem. But they were scrupulously insistent on getting their facts right, being open to all points of view, and serving the readers.

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B2B Memes

OCTOBER 19, 2011

The value of learning how to program is not just in better understanding their jobs, but also in better understanding the world they write about. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

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B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. I had known of Neil and his various previous companies for many years before we met.

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B2B Memes

DECEMBER 10, 2010

Because of a potential conflict so huge that it could influence virtually every story she writes. Ordinarily, this fact would run afoul of Dow Jones’s policy against reporters covering a company in which an immediate family member has a financial interest. For them, as they write, there is “ little.

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B2B Memes

MAY 31, 2013

How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. It is a question I will be thinking and writing about in coming days here on B2B Memes. Let me try to explain.

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B2B Memes

AUGUST 12, 2011

In order to truly be engaged in the Twitter cocktail party,” he writes, “I needed to dive into the conversation. Tweets or retweets that link to or contain content from sources other than the editor’s company. I needed to tweet, retweet and reply with determination and personality.”. Curatorial. Conversational.

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B2B Memes

NOVEMBER 4, 2011

As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do. Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. The first is the thorny issue of press releases.

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B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

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B2B Memes

SEPTEMBER 30, 2011

Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” It creates, he writes, “all sorts of new productivity and new opportunities.”

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