Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. Stay in the Loop. And on Spotify.

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Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business? Your company should promote your story and humble beginnings on your “About Us” page.

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Storytelling Brand Identity Branding Word of Mouth 205

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

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Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

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Storytelling Marketing Budget Creation Startups Barriers 167

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works.

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Storytelling Examples PR Trigger Marketing 79

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

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Youtube Video Marketing Opt-out Click Rate 101

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. YouTube has more than 2.5 It’s no secret that video has taken over the world of digital marketing. But how powerful is it really , you ask? Video uploads have increased by 263.4%

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Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters.

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Enterprise Management B2B B2B Thought Leadership SMB 234

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

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Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Look outside the company for help with interviewing, writing, and technical production.

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Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

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Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

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Youtube Advertising Channels Video Marketing Word of Mouth 76

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads. Catch all episodes here.

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Video Marketing B2B Marketing & Strategy Transparency 125

Convince & Convert

NOVEMBER 11, 2015

Leitman, who began her career as an actress and comedian, fell into storytelling when stand-up comedy started to lose its luster. She began sneaking true stories into her live set in an attempt to discover a more authentic form of storytelling. . “I Resources: Margot Leitman’s YouTube Channel. Discovering Authentic Stories.

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Storytelling Rules Ideal Customer Profiles Youtube 120

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Enabling employees to be brand storytellers.

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Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Each changes the viewing experience slightly while staying within the YouTube environment. But, why just use one smartphone or GoPro?

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Storytelling Video Marketing Campaigns Case Study 152

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. A Silicon Valley-based company, Bluescape was named one of Fast Company’s 2022 Next Big Things in Tech Awards.

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Resources Work Management Tactics Marketing Management 118

Convince & Convert

MAY 23, 2016

More often than not, storytellers hit a wall, or fear they have nothing to draw on. Enter Shawn Callahan, the Founder of Melbourne-based storytelling company, Anecdote, and author of the new book, “Putting Stories to Work.” Anecdote’s Storytelling for Leaders program. Quotes From This Episode.

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Storytelling Youtube Resources Practices 76

Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. This explains why shoppable ads won’t get over the hump in 2024.

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Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Zoominfo

JANUARY 21, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. The Beginner’s Guide to YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

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Planning Work Management Zoominfo Storytelling 164

Vidyard

JULY 5, 2017

For every super successful company, there was nearly always someone who did the same thing before. For YouTube, there was Shareyourworld. The answer, at least in part, is their use of disruptive storytelling. Take for example how Salesforce turned a disruptive story into a multi-billion dollar company.

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Storytelling Video Marketing Conversion Viral Marketing 81

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 82

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Love going Behind the Post?

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Storytelling Youtube Social Media Training 62

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Video allows any company to brave and show off its products in exciting new ways. Guest post by David Gutierrez. Conclusion.

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Video Marketing Storytelling Content Paid Search Agency 239

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

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Storytelling CMO Advertising Agencies Custom Publishing 65

Lenny's Newsletter

SEPTEMBER 24, 2023

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

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Word of Mouth WOM CPO Marketing Analytics Tools 111

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Take it from AllBirds, a company that’s valued at over $4 billion today.

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Social Media Social Marketing Examples Planning 126

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Snapchat and Instagram have since been joined by Facebook and Facebook Messenger, WhatsApp, Google AMP, and YouTube. The post Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy.

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Social Media Storytelling Media Marketing & Strategy 98

Bluetext

MARCH 26, 2021

The industry landscape is crowded with companies with similar offerings and limited ways to stand out. You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Why Is Brand Storytelling in Cybersecurity Important?

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Storytelling Brand Identity Branding Paid Search Agency 26

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

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Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

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Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Rain: The Growth Agency

MAY 5, 2020

Over the course of 24 hours, we became a “work-from-home” company with little interruption to our business. Lastly, above all else, we are preserving company culture, with an eye toward the future. I have been speaking to the staff, keeping them apprised of developments within the company and encouraging them to weather the storm.

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