relationship 
Hinge Marketing
SEPTEMBER 13, 2023
Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.
Oktopost
OCTOBER 8, 2023
To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.
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Martech
SEPTEMBER 29, 2022
Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships. Click here to view more MarTech webinars.
Marketing Insider Group
JULY 14, 2020
Here’s how you can still maintain those new relationships you’ve created before this pandemic happened. B2B companies now believe that digital channels are twice as important as they were before. Companies have shifted most of their marketing efforts to digital selling. Move your communications online.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
InsightSquared
FEBRUARY 26, 2021
Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” Together, the experts gave a detailed guide on how sales leaders can improve their company’s funnel throughput with analytics and coaching.
Biznology
FEBRUARY 23, 2018
Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. Some companies. I think that companies that get out ahead on this will enjoy a valuable competitive advantage.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss! Business models have shifted.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
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