Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. Are these people nuts?
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