Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

OCTOBER 29, 2014

Many large companies have discovered how much they can get done with how little, and are unlikely to relax demands much even in an improving employment climate. What productivity hacks do you find most useful? No, people were already very busy back in 2008-2009; but the great recession magnified this.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Webbiquity

JULY 14, 2020

Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020. On the down side, more than 60% of companies have seen a decline in revenue; one-third have experienced a large reduction.

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Cinematic Product Launches Cinematic product launches are like making a mini-movie to show off your B2B products in a cool way.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization offers many benefits for B2B companies. trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Your company isn’t a celebrity.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

FEBRUARY 21, 2023

Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Company Year founded: 2017 Funding rounds: Self-funded to date. We came up with an entire campaign that brought us first users.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For any B2B company, it takes planning and a solid strategy to establish a successful brand. What makes the products or services you offer special?

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JANUARY 25, 2024

We’d have fewer companies like OpenAI, and more like Blockbuster. As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Webbiquity

OCTOBER 15, 2021

The eco-consumer movement has increased the demand for sustainable products. Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Additionally, nearly 73% of Generation Z consumers are willing to pay more for eco-conscious products. Specify Your Efforts. Refine Your Audience.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

AUGUST 9, 2022

When pitching your business or product, make sure you tailor it to your audience. Demonstrate how your products or services will solve their problems specifically instead of generalized messaging. Talk about the business model of the company, their people, and recent developments. Personalize your pitch. Use simple language.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Modern consumers are demanding. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. What will they be using your product for? What are they looking for in a new product?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

OCTOBER 5, 2021

61% of companies expect higher revenue in the coming year. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. North American companies are somewhat more optimistic than their European counterparts. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

DECEMBER 17, 2021

Even though the buying process varies from one company to the next, some marketing steps stay the same for each. Companies that excel at revenue marketing develop a deep understanding of their prospects’ needs and value drivers, making it difficult for competitors to keep up. Integrate Your Sales and Marketing Teams.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

MAY 17, 2022

So, what does the future of remote work mean for B2B companies? Therefore, companies need to focus on developing different strategies instead of trying to make old practices work in a new setting. Creating a Productive Work Environment. Image credit: Helena Lopes on Unsplash. Establishing Trust and Rapport.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

NOVEMBER 4, 2021

Some companies do better than others, but the task comes with its fair share of challenges regardless. In what ways can I improve my product to meet their needs? When new customers start buying products or services from you (and have a great experience), they’re likely to refer your company to friends, family, and colleagues.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

MAY 24, 2022

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Without office space, companies have to compensate by implementing productivity tools and collaborative remote work technologies to fill the gap posed by the distance between your remote teams.

Work Management 270

Work Management Marketing Management Product Budget Programs 270

Webbiquity

SEPTEMBER 14, 2021

What’s more, “7% of companies that allow remote work plan to reduce salaries if remote employees move to an area with a lower cost of living.” But opinions about the benefits of remote work vary considerably based on one’s title or level in the company. ” Hmm. ” This may not be wise.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Webbiquity

SEPTEMBER 23, 2021

While you still need other components of legitimacy like strong messaging and positive customer reviews, a celebrity partnership can go a long way towards giving you a leg up and could even help you compete with larger companies. This is especially effective if they are on the fence about specific products.

Business 260

Business API Marketing & Strategy Paid Search Agency 260

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. The typical B2B customer will move through these steps before they convert, though the process is not always linear: Identification of need: The buyer identifies a problem they have and decides to buy a product or service that will solve it.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. That’s the kind of company Dustin set out to build. Getting digital products to market is a tough business. Sign up by March 15th 2020 and choose either one month for free or double your proposal allowance: The Company. Differentiating professional services is hard.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

NOVEMBER 18, 2021

Trigger events may happen in a variety of contexts, including at the executive, departmental, and even personal level within a company. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities. It’s not enough to just study a company by looking at its features.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

FEBRUARY 10, 2022

It presents the image of a caring company that’s always ready to help in the moment of need. Integration with social networks: Adding connections to Facebook, Twitter, Instagram, and other platforms to customer service software can enlarge the audience and attract more users to purchase the product or service offered.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

NOVEMBER 12, 2022

If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Improving profitability by cutting expenses and ramping up production is just basic good business practice. Image credit: Nattanan Kanchanaprat on Pixabay. Provide the Right Tools.

Efficiency 161

Efficiency Business Work Management Marketing Management 161

Webbiquity

NOVEMBER 11, 2021

Existing customers are also 50% more likely to try a new product and spend 31% more. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers. Your company won’t expand far if it doesn’t keep customers’ needs at the forefront, and most people desire simplicity in their customer experience.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Webbiquity

APRIL 18, 2024

This makes your company the top-of-mind brand for these leads. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155