CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
That’s a big change because when CDP was just a marketing tool, IT teams were very happy to let marketers buy the CDP becaise it kept the marketers happy without consuming IT resources. IT involvement in turn brings more interest in companies building their own CDP, and leveraging their existing data lakes and warehouses as the foundation.
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