B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I usually reserve a cell at the top of the Excel spreadsheet to enter in the business goals that the plan supports. Do you use it?

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. “Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.”

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

NOVEMBER 18, 2009

New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. Companies with the following situations hire New Incite as their CMO for Hire: Startups that need a Chief Marketing Officer (CMO) but don’t have the budget to hire a full-time professional.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

JANUARY 12, 2010

Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). Who does your company serve? SMART Goals. What trends affect them?

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

MAY 7, 2012

You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. All can result in the creation of a blank company page.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

MAY 3, 2011

So, for both start-ups and established companies, when that new product idea is just a glimmer in your eye or a vague concept in your head, don’t forget to plan ahead and invest in time to build relationships in the industries appropriate for your new product, and leverage social media to do so.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JULY 2, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

Planning 100

Planning Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. If you don’t have a plan, ask yourself these questions. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Marketing Planning b2b digital marketing plan research results' Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Mature with larger companies acquiring smaller businesses? In one client situation, we delivered a marketing plan with a detailed competitive analysis for a fragmented segment of the travel and entertainment industry on September 12, 2001: the day after 9-11! Marketing Planning analysis b2b marketing plans research'

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 17, 2015

Now if you are working on a WordPress website update with internal staff in your company, just translate my mention of “the client” below as your internal client in your company. Write a web site update plan. Approve the web site update plan and template. Select a WordPress template. Some Rights Reserved.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Marketing Soapbox b2b content marketing plans SEO'

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A plan is more important than ever. A plan is more important than ever. Do you plan to outsource marketing in 2013? What does this mean for business owners and marketers?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2015

An understanding of your company and industry. If you need help planning your marketing strategy and tactics and/or executing the marketing tactics, contact New Incite today. Since 1997 we’ve worked with hundreds of companies to reduce marketing waste and increase results. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

OCTOBER 8, 2012

.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The marketing plan should include estimates of resources required to accomplish each marketing activity. Please comment below.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 10, 2014

“ Yah, I saw that on that company’s website, but how do I know it’s true? Marketing Planning analysis b2b customer marketing plans results' Benefit statements are good – much better than having a website that only talks about features. But, now potential customers are leery of benefit statements.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 19, 2012

At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market. This morning each member of our group shared stories about the first technology company they worked with.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

APRIL 27, 2012

Your blog should reflect “the voice” of your company. You should have a plan and timeline for the blog. With a written plan and timeline, you can map the process of blogging. Can you re-purpose content from other marketing or company materials? One solution can be to hire a blog ghostwriter.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

MARCH 20, 2015

Create a written marketing plan before you start. With a written marketing plan you can make sure that everyone in your company is on the same page. With the written plan, you’ll know what you’re going to spend. You’ll be able to share the plan with the right vendors. Contact New Incite today.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 17, 2013

And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements. We provide strategic planning, training and consulting, and implementation services for B2B companies. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. I’ve helped several companies increase content creation to successfully attract and engage qualified prospects.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 15, 2010

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Not all employees at many companies are comfortable telling “the boss” what’s wrong with the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JULY 31, 2014

Can you keep up with your planned frequency? Your strategic plan identified how many followers and how much engagement. Check your strategy as you go along and target a regular in-depth review of your blog strategy when your review and plan your marketing as a whole. Are your topics engaging? Are people following the blog?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

FEBRUARY 23, 2015

Provide news about your company and employees? We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Marketing Implementation b2b email marketing plans results ROI strategy' Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 19, 2011

In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it. The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging. They simplified. So, too, do great marketers.

Planning 100

Planning Paid Search Agency B2B Marketing Comparison 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. This means that you need to be strategic when you plan your content. Have a plan and follow it with discipline. Provide a link so that they can easily access and read/listen/watch it.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. The company or organization is, as I often describe it, is “selling in spite of themselves.” ” There is no written marketing plan. Why would a business hire a part-time CMO?

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JANUARY 30, 2013

For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

OCTOBER 25, 2012

Strategic Planning. Leave the trees (marketing execution) to others, and focus on strategic analysis, marketing strategy and planning. We provide outsource marketing services for growing companies. Big data and business intelligence are areas where data needs to be crunched and processed. Can you see the forest AND the trees?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

AUGUST 28, 2015

Marketers, when you plan your marketing content and campaigns, make sure to test the concepts. ” “Are we adding value and being transparent about our products and company?” ” If you are interested in creating a marketing plan that includes transparent, value-add content and campaigns, contact New Incite today.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

OCTOBER 17, 2011

Unfortunately, you are not alone – many companies don’t. Finally, you need to plan the right tactics to generate the right number of leads. New Incite offers strategic and tactical marketing planning services. Your science is about to become more art, in the form of a guesstimate.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

DECEMBER 12, 2014

I once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. Stop the business planning: your new product idea is already being done or isn’t valid. on the plan and investor pitch. Hopefully they will get it.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

DECEMBER 9, 2014

Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. We provide strategic and marketing planning, pre-launch marketing activities as well as launch marketing.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 28, 2011

.” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. You either have a marketing plan and a road map, you’re just along for the ride and hopefully it will work out. ac·ci·den·tal/ aksi-den-tl/.

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100