Webbiquity
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.
Webbiquity
MAY 3, 2022
Here are key findings from 10 research reports released since the beginning of April, 2022. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions.
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Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well.
Salesforce Marketing Cloud
FEBRUARY 20, 2024
However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies. Marketers Predict a Rise in Budgets.
InsightSquared
MAY 25, 2021
Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process. Automation boosts forecast satisfaction.
Advertiser: ZoomInfo
of companies achieved a score indicating maturity in data management practices in the space.". However, organizations are fighting back - and winning. B2B organizations struggle with bad data. More organizations are investing in B2B sales and marketing intelligence solutions. Forrester found “only 1.2%
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. How to secure organizational buy-in (and cooperation!).
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What do startups and Fortune 500 companies have in common? We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. An interactive guide filled with the tools to turn your data into a competitive advantage.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
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