Marketing Insider Group

DECEMBER 11, 2019

But does your team really understand how their work impacts your high-level company goals? One of the main goals of your marketing roadmap is to communicate how marketing impacts your high-level goals. As with any project you plan, your marketing strategy should directly align with your high-level company goals.

Planning 285

Planning Work Management Marketing Management Deliverability 285

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

SmartBug Media

MAY 20, 2020

Other people’s audiences: An easy win is having your external speaker send an email and post on social media about doing a webinar with your company. YouTube: Pre-event, take time to create a promotional video. Trade shows and other events. Internal experts. Across webinars. LinkedIn posts. Guest posts. Facebook Live and podcasts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. Digital Marketing. Lead Generation. Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Go Beyond SEO

MAY 31, 2018

It has seen tremendous growth over the years since it began in 2003 and currently has 546 million users, including executives from all Fortune 500 companies. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Higher quality leads mean you’ll close more deals and grow as a result.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

SmartBug Media

APRIL 6, 2023

Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. If your organization is B2B, check out the job descriptions for the roles your personas occupy within their companies. Read market research reports.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Binary Demand

MARCH 26, 2024

[ps2id id=’limitations’ target=”/]Practical Intent-based Marketing Limitations to Help You in Your Marketing Efforts While offering specific advantages, intent marketing also presents potential pitfalls that companies, regardless of size, should consider when launching their campaigns.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. Demand generation is a long-term relationship between Sales, marketing, business, and customers. Companies find it difficult to only rely on lead generation activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. Demand generation is a long-term relationship between Sales, marketing, business, and customers. Companies find it difficult to only rely on lead generation activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Valasys

MAY 12, 2020

TechTarget takes pride in the fact that Priority Engine has been nominated as finalist or winner for the CODiE awards in multiple sales and marketing categories for a straight third consecutive year. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services. About TechTarget.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing?

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Go Beyond SEO

MAY 31, 2018

It has seen tremendous growth over the years since it began in 2003 and currently has 546 million users, including executives from all Fortune 500 companies. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Valasys

APRIL 13, 2020

For having access to complete customer data and for smarter selling using predictive insights from data points such as intent-data, the agile CRM integrations can be intertwined with email marketing, social media marketing, customers’ billing stats and with various complementary apps that collect customers’ data.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. Digital marketing is the next era of marketing, so digitalize and transform your business with our help. OUR CULTURE. DEMAND GENERATION. CONTENT SYNDICATION. OUR CULTURE.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Outgrow

FEBRUARY 14, 2023

Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. The ultimate goal is to attract good leads that have the potential to be converted into customers. How Is Lead Generation Different from SaaS? For a SaaS company, there is no physical product demo.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

SmartBug Media

JULY 17, 2020

At least, that’s often the way to do things, but sometimes you can generate leads by doing the opposite—just like e-commerce brand Dollar Shave Club did. Credit: YouTube. In the video, the company founder, Mike Dubin, addresses all the formal pain points for his customers—cost, quality, identity.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Valasys

JULY 14, 2020

According to Salesforce, 68% of companies are yet to either identify or attempt to measure a sales funnel. Moreover, the report also reveals that an astonishing 79% of marketing leads are never converted into sales. Read more on Content Intelligence Marketing: Why B2B Companies need it.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Bluetext

MARCH 31, 2023

Meta founder Mark Zuckerberg offered several reasons for the change, including the need to unify its disparate product offerings, like the recently acquired Instagram, under a singular holding company. The massive upheaval was primarily due to a court decision ordering the severing of all ties between the company and Andersen Worldwide.

Paid Search Agency 26

Paid Search Agency Work Management Advertising Agencies Consulting 26

Valasys

FEBRUARY 28, 2020

If brands can reflect on their mission statement consistently, delighting & sufficing the requirements of the customers in the process, they are doing it all correct concerning what it takes for building customer loyalty with content marketing. According to Cintell , Companies that exceed the lead & revenue goals were 2.2

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 13, 2020

Mind Your Company Page: Having a compelling, attractive & clutter-free LinkedIn Business page assures that the platform is perfectly set to win more businesses for your company. The LinkedIn company page should have succinct, yet sufficient information on the business the company is into.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Parse.ly

APRIL 7, 2022

Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company. Tess Needham, Content Marketing Lead at WordPress VIP: “You need to have a foundation of strategy before you get started creating video. Get the whole company involved.

Resources 52

Resources Video Marketing Planning Work Management 52

Leadspace

AUGUST 15, 2019

Second, business markets aren’t as reactive on pricing and offers the way consumer markets are. It simply means that business markets have longer product to market lead times. So, how do you speak to a B2B customer through content marketing? These video-sharing websites are great for generating leads.

Webcast 48

Webcast Business Case Studies Case Study 48

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Companies using account-based marketing witness a 171% improvement in the grass contract value (Source: TribalVision ).

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

MARCH 12, 2020

Optimization of Campaigns & Promotions: Integrating Market Basket Analysis in B2B Marketing helps in the optimization of the B2B promotional campaigns as the products or services having a higher likelihood of purchase are sold frequently together. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. Digital marketing is the next era of marketing, so digitalize and transform your business with our help. OUR CULTURE. DEMAND GENERATION. CONTENT SYNDICATION. OUR CULTURE.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? 1. ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 87

Social Media Media Ideal Customer Profiles Lock-In 87

Mailmunch

APRIL 26, 2021

In this sense, your content marketing strategy should work to help your email marketing in two ways. Firstly, you need to design top-of-the-funnel content to capture email marketing leads. Secondly, you need to produce content that nurtures email leads and converts them to buyers. . Image Source ). Image Source ).

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Valasys

DECEMBER 23, 2019

Furthermore, research from McKinsey surfaces that brands that excel at personalization deliver 5 to 10 times the marketing ROI & boost their sales by as much as 10% as compared to companies that don’t personalize.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing. Marketers adjust their messaging as B2B customers progress through the sales cycle. The brand of a company & the tone of marketing material also affects the messaging of a brand.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. TheHOTH is an SEO service company that saw account sign-ups grow from a low 1.39% to 13.13%. The company went from 20,000 to 60,000 tweets a day post the conference. Podcasting.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ClearVoice

MARCH 8, 2022

Cristina Jones , chief marketing and engagement officer, Salesforce.org. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. It’s called Salesforce.org, and its head of content and marketing is Cristina Jones. Also impressive? Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52