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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. Today, we are at a similar inflection point with AI. Generative AI revolutionizes the way we interact with information, and as a result, it changes the way we think about and build applications.

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The dark side of virtual try-on tools: Safeguarding biometric data

Martech

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Well, after the purchase, I hit a moment of regret about privacy. This got me thinking, though.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. More recently, we’ve seen interest in using customer data beyond marketing, which makes IT and data teams more interested in CDP projects.

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Seven Ways to Increase Your Brand Influence

Webbiquity

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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