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Marketing Insider Group
MARCH 10, 2021
To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success. Are there other factors (i.e.
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The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.
Marketing Insider Group
MAY 1, 2023
We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. 52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services.
The Point
NOVEMBER 15, 2022
A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.
SendX
FEBRUARY 18, 2021
Building email lists is getting harder. Thus, businesses start looking for new list building strategies. As a photo-sharing app, Instagram isn't the most obvious social media platform for growing your email list. However, there are many reasons to grow your email list with Instagram. Tell about your email list in the bio.
KoMarketing Associates
DECEMBER 21, 2021
Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Marketers See Growth in Email Subscription Lists. This is followed by paid search/ads , organic search , and social media.
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