Google’s SERP Features: Get Your Company Listed
Marketing Insider Group
MARCH 10, 2021
To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content.
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