Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Branding Brand Identity 69

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Branding Brand Identity 100

Champion Communications

AUGUST 31, 2021

According to the 2021 LinkedIn State of Sales Report , 45% of UK buyers want to make purchase decisions remotely. Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space. Proactivity and aligning with PR efforts ensure success .

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. What do you want them to know about your company?

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Biznology

AUGUST 10, 2017

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. How your LinkedIn network affects social media efforts. Just like a real-world networking event, LinkedIn is a place to meet new people.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. To Conclude.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MAY 16, 2023

This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Get Your Name Out There Lastly, you need all eyes on PR and content promotion.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. That, along with PR contact information and your website URL.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. High Street Partners provides international business services to companies operating overseas.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. COULD LINKEDIN GROUPS MAKE A COMEBACK? I don’t see LinkedIn groups making a comeback when it comes to cutting-edge technology communities or sales and marketing communities.

Linkedin 141

Linkedin Business Communities Social Media 141

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. But it doesn’t have to be. Where should I start?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. In this 30-minute video, Mindi explores how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas, and solve their problems.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Zoominfo

AUGUST 1, 2023

When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account. We also run a live feed of companies spiking on various topics. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 108

Public Relations Stats Work Management PR 108

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Smart companies and agencies are putting this together.

PR 100

PR Social Media Media Blogger 100

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

OCTOBER 22, 2020

As the owner of your business, you are the face of your company. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. High-profile clients and suppliers will frequently check your LinkedIn profile before working with you.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. Research and assess the company's current position in the market, and stay up-to-date on industry trends.

CMO 75

CMO Paid Search Agency Companies Marketing Budget 75

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. Company response. Leading U.S.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Martech

FEBRUARY 14, 2023

LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 112

Convince & Convert

DECEMBER 15, 2011

Despite the fact that I’ve owned five companies and worked with hundreds of brands since 1994, I am not a business management consultant, and do not have the finance and operations credentials (in my estimation) to go there. Will companies take serious business advice from their agency? And that’s the question.

PR 129

PR Enterprise Management Work Management Marketing Management 129