Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

KoMarketing Associates

DECEMBER 30, 2013

This goes for our company’s marketing tactics as well. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 5 PR Strategies You Can Use To Build Links Right Now. Image courtesy of eMarketer. LinkedIn Marketing. Here are two resources we wrote about LinkedIn over the past year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. 3) eMarketing Association Network. Marketing. 1) Digital Marketing. Marketing. Members: 427,420.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! LinkedIn Groups and Answers can give you a quick read on viewpoints.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 22, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I’ve visited 49 out of 50 states (Alaska some day…) Well thats about as random as I could get. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

AUGUST 29, 2007

Ive been using LinkedIn for several years because its geared more for business people. Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

SEPTEMBER 4, 2007

Register here FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Onalytica B2B

JANUARY 18, 2017

That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products. PR Newswire. LinkedIn Marketing. Download The Full Report. DOWNLOAD NOW! Twitter Handle.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

markempa

MAY 8, 2007

TypePad Featured Blogs: B2B Lead Generation Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JULY 3, 2006

Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. We both wished we had a camera to capture this event.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 24, 2007

He explained that his company had invested "big dollars" to install a new marketing automation software system. He explained that his company had invested "big dollars" to install a new marketing automation software system. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JANUARY 23, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!,

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

EveryoneSocial

MARCH 12, 2019

Or maybe you are looking for additional data for your company. LinkedIn Statistics. Instead of jampacking every single one in here, it was more efficient (and valuable) to share those that bring the most meaning to you and your company. Linkedin Stats. Below are a few interesting LinkedIn statistics. LinkedIn ).

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

markempa

OCTOBER 17, 2006

Lead nurturing Role of the ideal customer profile Read the interview transcript FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

APRIL 18, 2005

Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Nominate your favorite blogs now FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

JUNE 28, 2007

New and innovative online marketing tactics help companies build their brand and generate leads online. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 30, 2007

Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 16, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

MAY 21, 2007

This is particularity true in small companies. Both the companies and the individuals you covet as customers. Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JANUARY 23, 2006

However, it points to the fact that marketers are realizing that using traditional brand focused media isnt enought to move the sales needle thus companies are spending more on lead generation. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120