Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Post engagement rate declines as the number of Facebook followers a company has increases. LinkedIn Facts and Stats. LinkedIn advertising reaches 727 million people, or 13% of all adults on the planet. 70% of YouTube video views are on mobile devices.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. alone (including company accounts), and of those, 137 million log in daily.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

OCTOBER 22, 2020

As the owner of your business, you are the face of your company. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. High-profile clients and suppliers will frequently check your LinkedIn profile before working with you.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. The Company. Company size: 800 members; 600 introductions made; 95% of introductions made want to meet again. A common question we get is how is this different from LinkedIn or Clubhouse. ” Check them out at Shindig.com.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Look outside the company for help with interviewing, writing, and technical production. 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Webbiquity

FEBRUARY 8, 2022

How will your company compete for workers through the next decade? Here’s the story of Stephen Moore and the company he founded, Culture Booster. The Company. Company size: four total staff—Stephen, co-founder and CTO Josh Greenwell, and two contractors. I try to be authentic, not spammy, but LinkedIn has been effective.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. I was surprised at first when I heard about LinkedIn bans, but now nothing surprises me. Even website hosting companies like Amazon have been banning websites. You panic and wonder what the heck happened?

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. You’ll want to do due diligence to ensure you find the right fit for your company. Do they take part in social media discussions on LinkedIn and Twitter? Look to social media – LinkedIn is a great place to find consultants.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Webbiquity

FEBRUARY 21, 2023

Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The Company Year founded: 2017 Funding rounds: Self-funded to date. Company size: 5,000 users of the BuzzGuru platform; 1,000 clients of the Famesters influencer marketing agency; and a team of 75 employees.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Pricing structures, after-sales support, or even company reputation become focal. Companies are making decisions that affect their operations, bottom lines, and team dynamics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 23, 2021

Though the company’s service and technology offerings have evolved and greatly expanded over the years, its essential mission has stayed the same: to empower clients to use data better in their organizations, to create valuable analytics that help them become heroes to their businesses. The Company. The Market. The Market.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Three Reasons Clubhouse May Crash and Burn. Is it worth it? But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. This makes your company the top-of-mind brand for these leads. Using this type of automation, you can identify those most likely to convert.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. To Conclude.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MAY 4, 2021

The company founders came from the influencer marketing space early on. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. The Company. Tom: Some very smart people as well. The Product.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

MARCH 3, 2020

That’s the kind of company Dustin set out to build. Modern Logic works with startups and innovators at larger companies to get products to market and learn more quickly from their actual users so that they don’t fall into the most common pitfall of product creation: making something that no one wants. The Service.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. The Company. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. Everyone knows that LinkedIn is integral to managing B2B relationships. LinkedIn reported that 57% of their engagement is happening on mobile. Reports argue that in the U.S

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? What’s more, “7% of companies that allow remote work plan to reduce salaries if remote employees move to an area with a lower cost of living.”

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. The Company. I’ve been working on event tech for over a decade and after I exited my last company, I saw an opportunity to solve some old problems in a new way.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

JUNE 14, 2022

Image credit: LinkedIn Sales Solutions on Unsplash. What are they looking for from your company? Are there solutions you require that previous companies couldn’t meet? Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. Find Out What They Need.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Optimize Your Company Page.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334