Hubspot

SEPTEMBER 18, 2018

Experts considered it to be a shiny, new fad that no one was really using -- six countries in the world had more than one Internet user per 100 people. But when the development of various web browsers like Netscape, Internet Explorer, and AOL enabled easier and simpler Internet use in the mid-90s , the web boomed in popularity.

Lead Ranking 70

Lead Ranking Lead Scoring Effectiveness Service 70

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

FEBRUARY 28, 2013

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. In the post-industrial era, electricity, automation and telecommunications enabled the creation of large companies.

Organization 80

Organization Social Networks Wikipedia Work Management 80

Hubspot

APRIL 6, 2018

That's important, because it was that type of ad that allegedly played a role in the aforementioned efforts to share divisive content on Facebook (and other social networks) that could have ultimately influenced the 2016 U.S. presidential elections. We'll be on the ground in Washington, DC to report on these hearings next week.

Advertising Agencies 77

Advertising Agencies Facebook Advertisements Advertising 77

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. How do marketers respond? But what’s the answer?

Social Media 80

Social Media Product Media Cross-Selling 80

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Kevin Donovan on Supernova: The Publius Project, The Internets Constitutional Moments. Supernova: The Publius Project, The Internets Constitutional Moments. Ross Mayfields Weblog.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. But, even in the current labor market, finding the right candidate is hard. The first product you must market is you. What is it? Don’t give up, either.”

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

chiefmartech

JANUARY 16, 2017

Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. The methods of network science allow them to comprehend it.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Biznology

OCTOBER 5, 2011

Image via Wikipedia. But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. The social media role, so far.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Sales can't do this without marketing. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Sales can't do this without marketing. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

DECEMBER 19, 2012

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). The second perspective is that from your own organization.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

DECEMBER 16, 2011

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Social and Mobile Powers Search Alternatives. Sample social. No one company can maintain dominance forever.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.

Social Media 28

Social Media Statistics Social Marketing Media 28

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Computers & Internet. Social Sciences. Categories: Computers & Internet , Social Sciences. Dataset , Instant Messaging , Internet , Online Communications , Roland Piquepaille. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Biznology

JANUARY 12, 2012

Image via Wikipedia. What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Then get your team to articulate exactly what “success” looks like for your business, your marketing plan, your various campaigns. Paid search?

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Paul Gillin

SEPTEMBER 8, 2010

The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Some markets have already seen this shift occur.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. We all know how much “lifting&# goes on in the Internet. All that stuff?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. Lee Odden, Top Rank Marketing.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

WebMarketCentral

APRIL 15, 2008

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? You mean the toilet paper company? 1) Charmin. Darn tootin'! tweetfromtheseat.

Social Media 28

Social Media Branding Brand Identity Media 28

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Marketing Insider Group

OCTOBER 11, 2012

How does a company move from becoming a promoter of their stuff to a provider of business insights? ” This means, your company is no longer in the business of just making and selling products. Your company needs to become a supplier of education and insights to your industry! The Message For B2B Marketers.

Content 100

Content Wikipedia Rules Internet Marketing 100

Biznology

OCTOBER 11, 2012

As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Image via CrunchBase. Why is that difference important?

Facebook 80

Facebook Social Networks Wikipedia Business 80