WebMarketCentral

FEBRUARY 22, 2008

Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. Despite its flaws, Wikipedia isn't going to disappear.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Then smartphones came along and companies lost complete control over their employees Internet behavior. Internet Marketing Behavior social media Social network Social networking service'

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Burson-Marstellar is taking an ombudsman approach to social media. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Edelman company. Some thought it was brilliant.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of all U.S. in November 2011.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. And, does solving one set of problems inadvertently create others?

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Biznology

FEBRUARY 28, 2013

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. In the post-industrial era, electricity, automation and telecommunications enabled the creation of large companies.

Organization 80

Organization Social Networks Wikipedia Work Management 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. To say things are changing is an understatement. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Marketing Insider Group

JANUARY 17, 2013

If you have an online profile on any of the major social networks, you have a Klout score. So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). Companies are starting to pay attention to it and may look up candidate scores when hiring.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. But there are other challenge for large global organizations. If you answer them honestly, they will understand.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). By failing to deal with organizational change, many social and digital marketing programs prematurely meet their deaths. To succeed, organizations need to transform themselves so that social networking, collaboration, and transparency are part of the fabric of the organization.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. Years ago, I would have advised them to ignore FB and focus on more targeted social networks. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone. Invariably, 30% of the hands go up.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Today, B2B companies will need to catch up to B2C advancements in this area if they are to have a future in buyer relationships. 

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Contently

JUNE 13, 2016

Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. Near the end of 2013, Google penalized the company for some shady SEO practices. Compared to the major social platforms, Genius is unique.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

MARCH 26, 2018

Because a lot has changed since then, the company has released a new and improved version of the tool. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. This makes company-wide distribution and presentation more streamlined than ever.

SEO 101

SEO Tools Domain Wikipedia 101

Buzz Marketing for Technology

JUNE 27, 2008

Social Networking Application. Fast Company. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. BusinessWeek.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Marketing Insider Group

MARCH 25, 2013

In 1997 I started working for a company that sold websites specialized for certain vertical markets. The TopRank part of the business eventually grew in popularity and revenue to the point that we renamed the company to TopRank Online Marketing. We have over 300,000 connections on our networks and that inspires a lot of great ideas.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has become more like an Oscar after-party than it is like the airport Ramada.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 27, 2015

CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia. for free.

Lock-In 80

Lock-In Domain Wikipedia Distribution 80

Hubspot

SEPTEMBER 18, 2018

By the early-to-mid-2000s , internet technology vastly improved, allowing more people to access the web at faster speeds and letting them connect on social media and collaborative websites like Wikipedia. A product's or service's increase in value due to a surge in usage is called a network effect.

Lead Ranking 66

Lead Ranking Lead Scoring Effectiveness Service 66

Biznology

JANUARY 14, 2013

Photo credit: Wikipedia. Perhaps, companies are finally appreciating the business impact a CMO has. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study).

Stats 80

Stats ROI CMO Forrester 80

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad?

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. As Mrs. Viera mentions, B2B companies have a major advantage in having less but sometimes bigger customers. Demonstrate leadership.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Hubspot

APRIL 6, 2018

That's important, because it was that type of ad that allegedly played a role in the aforementioned efforts to share divisive content on Facebook (and other social networks) that could have ultimately influenced the 2016 U.S. presidential elections.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Contently

OCTOBER 26, 2016

” For example, if you’re a health reporter, and you write for a workout company’s blog, you may not be able to cover that company in your journalism. Even if you don’t do anything unethical, you could still comprise your credibility with certain publications.

Paid Search Agency 60

Paid Search Agency Content Marketing Peer-to-peer Work Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. In the name of brand love. Click To Tweet. Content that’s outstanding in its field. For its Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. It’s sort of like Reddit or Wikipedia like that.

Google 80

Google Social Networks Network Marketing Communities 80

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.  

Business 100

Business B2B Demand Generation Agencies Wikipedia 100