Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

NOVEMBER 2, 2018

Now, most companies want to be like Red Bull. But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. A company starting a content project from scratch. Five years ago, a lot of companies were just creating content without a plan.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

JANUARY 20, 2023

The campaign was informative, inspiring, and relatable to the audience. The song quickly went viral and received over 17 million views in the first year. It also encouraged companies to be proactive in handling customer complaints. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. The company offers free and paid options you should look into. The Trending Now section uncovers the most viral posts from the previous 24 hours. Best of all, the tool is free.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Keeping this in view, here are 9 calculators that every SaaS company can build: 1. Something humorous enough can go viral in no time.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. It gave us a shorthand to point out that, on a consistent basis, the decisions we make are well informed.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Martech

MAY 31, 2023

While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform. In “Traffic,” he starts in the 1990s and follows several prominent people who helped spark and mold the trends, tactics and platforms that allow people to go viral today.

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral.

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Contently

MARCH 2, 2023

Be Fun and Informal—Reels Are Not Ads Instagram users are there for fun. At least for now, Beyonce or Harry Styles won’t help you go viral. Example : This Reel from Later Media is conversational, informal, and educational. Don’t steal ideas, but use the competition to help spark new perspectives.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Hubspot

MARCH 26, 2019

Additionally, it's critical you format your description to ensure you put the most important information first -- as Peters advises, "The first 200 characters are above the 'more' fold on the description box, so if you want your CTA/link to be seen by the most people, keep it within the first 200 characters.".

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Adobe Experience Cloud Blog

APRIL 12, 2016

As a consumer, it’s likely that you know this already and have given up pieces of your personal information for something in return. According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Marketing Insider Group

JUNE 12, 2023

Remarkability doesn’t depend on the information being long and complex, either. A tweet or short video can go viral and serve as a piece of remarkable content. Organize your articles well and keep the information brief and digestible for readability. Even so, most companies struggle to make the time for content creation.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Create a Free Tool Want a growth hacking strategy that’s proven to help people recognize your company?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Lead Forensics

JANUARY 26, 2024

Growth hackers will spend their time finding and optimizing strategies for growth that will make the company highly successful and bring it in front of the public, media, and potential investors. Dropbox is one example of a company that has used well-executed growth hacks to build a huge customer base in just a short space of time.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

seo.co

JANUARY 1, 2023

To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. The great thing about an infographic is that it can be built by designers to deliberately reflect a company’s visual aesthetic and overall tone.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital.

Work Management 75

Work Management Marketing Management Social Media Service 75

SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. 6 growth hacks for B2B companies. Sales and marketing are the pillars of any B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Is it right for my company? These companies have a product that solves their users’ problems. Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Marketing Insider Group

AUGUST 7, 2020

Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy. This one might be the most viral infographic of 2015. The Home Depot: Color Theory.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Zoominfo

MARCH 17, 2021

To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). The relevant and informative content you create shouldn’t be bound solely to your website. Adopt SEO for SaaS Company Strategies. Engage in Guest Posting.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Contently

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Note all third-party-sourced information via hyperlink or comment.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Yes, it feared legal retaliation.

Ethics 121

Ethics Social Media Trends Copyright 121

ClearVoice

FEBRUARY 2, 2024

It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Your content —and brand — go viral. Going viral pays.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Circle Studio

SEPTEMBER 14, 2017

While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. It’s the gut reaction people have when they see or hear your company name—the collected sum of their thoughts, feelings and experiences with your company.

Paid Search Agency 68

Paid Search Agency Brand Identity Branding Companies 68

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. “If ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Launch Marketing

MAY 24, 2018

Preparing your tech company up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. However, a successful company launch doesn’t happen without serious marketing strategy and execution, and plenty of time and expertise to support it.

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

ClearVoice

JULY 12, 2023

You increase the virality of your content. This increases your content’s virality. It allows the readers to scan the list to ensure a blog post contains the information they’re looking for without reading it from top to bottom. Since it’s an ultimate guide, it’s supposed to contain all the information the readers need.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Top Rank Marketing

FEBRUARY 5, 2024

Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok. Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

PureB2B

JUNE 28, 2021

According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing Strategy Marketing & Strategy 62

PureB2B

JUNE 28, 2021

According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. Companies that use video in their marketing grow 49% faster than those who don’t. The first stage is to get customers interested in your company and what you offer. So, why are B2B marketers lagging behind?

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111