KoMarketing Associates

OCTOBER 4, 2018

What processes are in place to measure quality?”. A senior marketing and product veteran, he brings more than 20 years of marketing experience in building and managing results-oriented teams for fast growing technology companies. Is there transparency into the underlying data assets? Are there more efficient ways this could be done?

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. How Can B2B Companies Use Sitelinks Differently? Final Thoughts.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

APRIL 15, 2014

Because constant reading creates an ease and intimacy with the process of writing. Designed to teach people how to “create killer online content” as opposed to “bland corporate crap to fill up a company webpage,” Copyblogger serves up 5-6 new articles a week about what’s currently working in online marketing. Helpful, right?

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JUNE 25, 2019

Company news announcements. However, Reddit users aren’t against brands being on the platform, they just want brands to not attempt to conceal themselves or pretend to fit in instead of being upfront and transparent about what they’re offering and how they can help their fellow Reddit users. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 5, 2017

This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 17, 2019

How can we improve our current processes to drive even more success? What are other companies doing that you can integrate into your content program? We have a few resources to help: 5 Steps to Successfully Map Your Content Strategy for the New Year. Draft outlines ahead of time to save time in the writing process.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. Most B2B marketers (46.41%) also “strongly agree” that sales, marketing and customer success teams all share ownership for revenue growth at their company.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. It can also help you implement marketing personalization if that’s on your radar.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 30, 2021

Also note that the lead generation metric you choose to make primary should also feed into other aspects of your company’s goals. Marketing metrics, including lead generation metrics, should always be aligned with the highest-value goal for your company. They change from company to company, and from year to year.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

FEBRUARY 6, 2019

Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. Millennials are also more likely to use social media (26 percent) to contact a company compared to their counterparts.

Social Media 145

Social Media Customer Surveys Social Marketing Media 145

KoMarketing Associates

MARCH 27, 2019

In addition, marketers who document their processes are 466 more likely to report success compared to their counterparts. CMOs, Marketing Success and Company Performance. CMOs, Marketing Success and Company Performance. Goal-setting also appeared to be beneficial for marketers.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. What does this mean for B2B marketers? a purchase. Our team is small.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Using certain symbols or words in your search will help make your search results more precise. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. Your company gives people the right content – relevant content – for wherever they are in the buyer’s journey.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

FEBRUARY 15, 2018

Customer service has transitioned to helping customers on platforms that go beyond the phone. Facebook allows businesses to automate some of the messaging process with consumers by allowing Instant Replies and bots to try to solve user queries automatically. to automate the process. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. There are lots of training formats B2B companies can offer. Online Training. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

APRIL 5, 2018

I think as search continuously becomes a greater part of the sales conversion process, more businesses will recognize the value of SEO and invest. That process, though, is not going to fully play out over the course of the next 9 months.”. Do you see this percentage changing at all?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

JANUARY 16, 2019

About 60 percent of respondents said that they lack confidence in the data coverage of their total target audience, and only 45 percent said they currently invest in processes or solutions to improve their coverage. In addition, only 20 percent use third parties to help improve data. percent), surveys (74.3 percent), web analytics (66.2

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

MAY 26, 2016

At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. So, Why Does Social Matter to B2B Companies? Link Building. It wanted fresh content.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. This process will help overcome such challenges.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MAY 12, 2016

They feel like the campaigns Disney or Taco Bell put together are hard because they lack the creativity that comes naturally with companies that have it woven into their culture. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. What Could Help Your Customers?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

MAY 11, 2017

To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. A special product available only to the brand owner, Brand Zone is a space to showcase and introduce the company or brand.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

FEBRUARY 13, 2020

While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. I hope you consider these best practices to help guide your marketing strategy in 2020 and beyond.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MAY 4, 2017

B2B buyer personas become critical in connecting the dots of this process. Tony Zambito : “We define buyer personas as the process of not only developing archetypal representations of buyers, but also the process of gathering insights, developing buyer scenarios, tapping into mental models, and mapping to the buying process.” ( source ).

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 12, 2017

As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

OCTOBER 9, 2018

These tools help you think past your every day tasks and start to think about what you can create in the next year to move your business forward. Using one or a combination of these tools can help your marketing department be more organized, fresh, and focused. This helps you gather the most complete data. 12 Week Year.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

MARCH 14, 2017

“I have this theory that B2B companies need a brand strategy for a very different reason than B2C companies: Years ago, B2B companies were able to rely on the relationship their salespeople had with their clients. This shift means that companies can no longer rely solely on the relationships their sales teams have with clients.

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

KoMarketing Associates

NOVEMBER 19, 2015

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

APRIL 2, 2015

However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. What is the process for implementing this solution? Company Events.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

AUGUST 2, 2018

Foregoing the planning phase will regularly cost a brand later in the process or, worse, in the results of the campaign. Only 17 percent of companies plan their content for more than three months out for peak season campaigns. There’s a big opportunity there to streamline the review process and save time.”. ABOUT CHAD WHITE.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152