Martech

OCTOBER 28, 2021

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

Facebook 108

Facebook Planning Marketing Budget Creation Marketing Budget 108

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Custom Images. danumbro has your back on this one #TrailblazerTipTuesdays [link].

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 161

Facebook Optimization Work Management Marketing Management 161

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. It’s used by companies around the world to understand their customers better and inform their next marketing step. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook.

Facebook 93

Facebook Tagging Network Marketing Trends 93

Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. As was the case in Q2, when Facebook published the first edition of its Widely Viewed Content Report , the top 20 posts cumulatively accounted for about 0.1% Image: Facebook.

Facebook 108

Facebook Transparency Communities Marketing Report 108

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 95

Landing Pages Facebook Marketing Automation Services Budget Programs 95

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? What is a website title?

Tagging 77

Tagging SEO Marketing Websites FAQ 77

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

Facebook 90

Facebook Branding Brand Identity Paid Search Agency 90

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Share Reviews.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Buffer

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? A good CPL is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 89

Facebook Work Management Ad Frequency Marketing Management 89

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Emotional Connections Drive Facebook Shares.

Facebook 103

Facebook Tips Lock-In Work Management 103

TrustRadius Marketing

DECEMBER 20, 2018

An optimized website can: provide valuable company and product information to clients. Though the website serves as a public face for a company, its purpose runs deeper. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

An optimized website can: provide valuable company and product information to clients. Though the website serves as a public face for a company, its purpose runs deeper. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Parse.ly

JULY 7, 2022

Both types of analysis are essential for success for media companies. Analyzing the article’s initial performance, you learn it does well with millennials on Facebook. General analytics tools won’t cut it for media companies. Any tags you have set up for different categories of content. Robust data analysis.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. The deal’s price tag? In December, we saw Facebook CPC prices increase by a modest 5.1% The post The Keywee Facebook CPC Tracker: December 2019 Update appeared first on Keywee.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Convince & Convert

FEBRUARY 9, 2016

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. Facebook is Far More Important for Customer Service Than Twitter. Certainly, Facebook has far more users than Twitter, which may partially explain the difference in usage. highlight to tweet).

Social Media 113

Social Media Research Companies Media 113

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram. If you’re looking for a model from media companies, consider how local news websites cover their beats.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Sprout Social

JUNE 27, 2023

Facebook Facebook reviews or recommendations are where customers share their experiences with you in detail. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. For Facebook or Google My Business, you will need company permissions to connect with your page.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Use Facebook Recognized Venues.

Facebook 75

Facebook Branding Brand Identity Urgency Marketing 75

Martech

DECEMBER 15, 2023

Custom funnel report builder supports optional/skip stages and more objects (beta) Create more accurate conversion rates by skipping “optional” middle lifecycle stages and reporting on company lifecycle stages (such as in ABM) by using the new options and additional objects included in the new custom funnel report builder.

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115

Hubspot

APRIL 3, 2018

Facebook announced today that it will be rolling out new features to provide greater context around stories that appear in the News Feed. The news follows tests that the company has been running since last year in the U.S. Facebook users. Source: Facebook.

Facebook 74

Facebook Wikipedia Tools Display 74

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. They also believe users won’t be interested in work-related content on other social networks—particularly Facebook.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52