Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. In today’s economy, many companies are limiting travel in order to save a few bucks. If you’re a manager or higher up, get others in your company to use it as well.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

SEPTEMBER 16, 2007

It can even be something fun like a game - anything that reflect well on your company and/or brand. It also provides a plug for Daylife - the company that built this widget. The new craze is using widgets with social media sites such as Facebook and MySpace. Tags: online marketing Web 2.0. social networks.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. What are they contributing on Twitter, Facebook, and LinkedIn. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Tags: social media. Do they have a blog?

Social Media 100

Social Media Web 2.0 Media Sample 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. My all-time favorite comic is the “How to use Facebook”.

Press 100

Press Social Media PR Media 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Companies that didnâ??t

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Marketing Insider Group

DECEMBER 7, 2010

Brian starts by saying that “companies are not adapting quickly enough.&# In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Some of these marketing assets will change over time.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 14, 2010

I have recently met and spoken to people from companies far and wide who have shared this experience! He was the marketing leader of a former company. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 it's no longer about pushing information out – it's about consumers generating conversations. That's when the messaging really started to spread like widefire.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? Share: Read more from Social Media B2B Marketing , Brand Management , Social Media 4 Comments Post a comment Sharetivity Sep 10 2010 Social Media is definitely a hot topic and sooo many companies are following the trend. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. They also may include a formal agenda with a specific leader/speaker/moderator or they might involve a free flowing discussion between all participants.

Organization 100

Organization Planning Paid Search Agency Allocation 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 The duck has 165,000 facebook fans in the US. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

MAY 7, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 21, 2010

In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Background This study is the 2 nd phase of a research project by both TechTarget and Google.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60