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EU’s ruling against Facebook a big blow to first-party data usage

Martech

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Dig deeper: EU fines Facebook $1.3 What it means. What happened.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. Every business exists to serve customer needs.

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10 rules for successful metaverse marketing

Martech

Ten rules of the road for metaverse marketing. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. What are the community norms, rules and regulations? Understand the true potential of the platform.

Rules 144
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Not Following the Rules Can Get You Cut Off. If you don’t the rules on Facebook, for example, they will lock you out of your account.

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10 rules for successful metaverse making

Martech

Ten rules of the road for metaverse marketing. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. What are the community norms, rules and regulations? Understand the true potential of the platform.

Rules 98
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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Image via Unsplash.

Rules 162
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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Almost all the gains are going to Facebook and Google. unhealthy pic.twitter.com/x0gRXWz6XT.

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