Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. Organic and paid social media are two important components of a successful social media strategy for manufacturing companies. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Posting updates and photos on your company’s social media accounts regularly helps build visibility for your organization. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. However, it’s still useful for us conceptually because we know what good looks like in Google’s eyes.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). This makes your company the top-of-mind brand for these leads.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

FEBRUARY 19, 2024

We’re talking about taking your content from zero to hero, reaching more eyes and hearts, and ultimately, driving your business goals. Comprehensive Strategy and Execution According to a study by the Content Marketing Institute, 76% of companies who were successful in content marketing attributed their success to a strategic approach.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Scoop.it

FEBRUARY 1, 2024

It’s also a good way to show your audience that you’re more than a company trying to get people to buy your product or use your service. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Oktopost

SEPTEMBER 21, 2023

5 benefits of social selling: Enhanced trust: By offering value, insights, and personal interactions (from individual accounts) on social media, you can build a relationship of trust with potential customers. Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pricing structures, after-sales support, or even company reputation become focal. When you actively listen to the prospects and let them know that you remember, the relationship strengthens.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Parse.ly

JULY 7, 2022

Both types of analysis are essential for success for media companies. If you want an article to perform better, monitor in real time which promotional strategies are getting eyes on your articles and which aren’t. Engaging with your readers builds deeper relationships with them and increases their loyalty. Audience segmentation.

Analysis 52

Analysis Paid Search Agency Companies Media 52

ANNUITAS

OCTOBER 15, 2015

Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Then, design a roadmap that will put them on track to accomplish that goal and other critical work. Do you value work ethic above all else? Now’s the time to drive that point home.

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100

Walker Sands

APRIL 10, 2024

Although the panelists noted that they don’t often rely on email pitches when searching for their next stories, they mentioned that email pitches can help them develop a larger theme or track down reliable sources. Contact us today to learn how our media relations experts can help your company reach its public relations goals.

PR 52

PR Media Ad Building Word of Mouth 52

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Outgrow

APRIL 24, 2020

Why You Need Marketing Software in Your Company. To help you in this mission, here are 5 reasons why you need marketing software in your company: 1. It promotes positive customer relationships. It’s a one-stop-shop for all your tracking needs. Through such platforms, you can track your sites and platforms.

Budget Programs 52

Budget Programs Software Paid Search Agency Companies 52

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. The leads you bring in can eventually become long-time customers, and form lucrative business relationships.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

SalesGrape

FEBRUARY 2, 2024

While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost. Tailoring Strategies for Small Businesses: The best business development companies understand the unique challenges faced by small enterprises.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Track audience reactions to marketing campaigns. Track influencer relationships and email performance.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Heinz Marketing

APRIL 18, 2018

Close your eyes and imagine walking into your favorite store. A powerful one maintains great relationships between a business, its employees, and its customers. Maintaining great customer relationships that result in upselling are the backbone of a company’s sales growth. It’s a lot like tending to our own relationships.

Work Management 42

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 42

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

DECEMBER 14, 2023

This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner.

Social Media 65

Social Media Allocation Social Marketing Media 65

Martech

APRIL 15, 2024

My role there was digital marketing and ecommerce, even though the ecommerce piece was a very limited presence because 3M is a B2B company — but they had some products that were more geared to the end user that we could have in our little Brazilian ecommerce store. This is something else that may differentiate us from other companies.

Work Management 109

Work Management eCommerce Budget Programs Marketing Management 109

Only B2B

OCTOBER 26, 2023

According to recent studies, companies’ adept at lead nurturing generates 50% more sales-ready leads at a 33% lower cost. Nurturing MQLs involves relationship-building and providing valuable information until they’re sales-ready. Automation enables marketing teams to focus on relationship-building and closing deals.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Vision6

APRIL 19, 2023

” It’s a question typically reserved for romantic relationships, but what about the relationship between customers and brands? While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. “How long have you been together?”

Examples 98

Examples Loyalty Template Eye-Tracking 98

Lead Liaison

JANUARY 19, 2023

Why else are you there, if not to create brand awareness, share your products, educate people about your offerings, and gather leads that lead to new relationships and revenue? This allows them to track their own progress and keep an eye on the big prize to fuel up their performance. Basically, everybody wins.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Exo B2B

FEBRUARY 28, 2024

What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%. Multiple effects on company revenues First of all, in the final analysis, we do this so that it pays off for the company. Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Create new tracking, every time you have a new ad.

Social Media 107

Social Media Advertisements Advertising Tools 107

Biznology

DECEMBER 15, 2021

The trusted relationship. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. All eyes are on AI. My advice for B2B marketers: Hear out the vendors and keep track of developments. Buyers are more risk averse than ever.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Salesforce Marketing Cloud

APRIL 25, 2024

What’s more, 75% of customers forgave a company’s mistakes after receiving excellent customer service. Back to top ) Good customer service examples Our research finds 61% of customers say most companies treat them as a number. All before the homeowner has even contacted the company with a complaint.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Subscriber relationships. Inbox provider relationships. Inbox provider relationships and how they perceive you as an email sender. Subscriber relationships and how they perceive your company and emails.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Fill in cell.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. Understanding emerging trends allows companies to proactively align their strategies with the evolving market landscape.

Business 112

Business Analysis Work Management Forecasting 112

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track sales trigger events with: Earnings Calls : Earnings calls are open to the public.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Go Beyond SEO

MARCH 13, 2024

To illustrate the importance of engaging your audience and boosting visibility, consider the following example: “Our manufacturing company, Innovate Manufacturing Solutions, saw a significant increase in brand visibility and user engagement after implementing a social media strategy.

Social Media 78

Social Media Media Brand Identity Branding 78

Kapost

SEPTEMBER 19, 2016

The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. Related Content: Sales and Marketing Alignment: Keep Your Eyes on Revenue . The best part about finding ways to improve the relationship between sales and marketing is that efforts result in more intelligent content in every way.

Top of Funnel 48

Top of Funnel Buyer Personas Work Management Paid Search Agency 48