Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? KPIs should reflect company goals, segmented by campaign and time period.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Then segment audiences by company size, geo, or industry. Or if you find that certain forms have a higher abandonment rate, you can fine-tune them to improve conversion rates.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

SendX

NOVEMBER 26, 2020

Robots can sift through millions of data at a rate no human can match. In all, personalization may just be the key to improving your click-through rates. 82% of email marketers reported an increase in their click-through rates when they personalized their emails. This is no hoax. Dark mode removes blue light.

Marketing AI 369

Marketing AI Email Marketing Trends Mobile Marketing 369

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. So, you’ll often need an extra nudge to get them clicking on your content. Be truthful and depict only the true essence of the content you produce to avoid clickbait.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. This makes your company the top-of-mind brand for these leads. This includes measures such as open rates or click-through rates.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. They tend to be cheaper and lack eye-catching images.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Huptech Web

APRIL 30, 2024

What is the Repeat Purchase Rate? Benefits of Repeat Purchase Rate How to Calculate the Repeat Purchase Rate for your Shopify Store? 7 Powerful Strategies to Increase Repeat Purchase Rate And much more! What is the Repeat Purchase Rate? How to Calculate Repeat Purchase Rate? Click on Reports.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Tomorrow People

JULY 19, 2022

But if past data is anything to go on, not every company ensures product-market fit before launching a product. For example, low bounce rates indicate that your online users’ expectations are being met. High returning visitor rates can also suggest that your product has lasting value. It has clearly defined KPIs.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Marketing Insider Group

JUNE 14, 2021

Company culture or behind-the-scenes videos. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Clicks: How often viewers click on your calls to action to engage with you further (e.g., Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ANNUITAS

OCTOBER 15, 2020

Clicks and Opens. The proliferation of marketing automation tools has given rise to the importance of measuring email clicks and opens. The problem with clicks and opens is that – at their core – both metrics are flawed. Here are five vanity metrics your marketing team needs to be wary of. . Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. Landing pages where people are directed after clicking the opt-in should align with the opt-in promise.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. A user may engage with content by clicking a link, completing a form, or taking any other action. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. Include in Email Marketing Use social proof in your email marketing campaigns to increase open rates and click-through rates. Social proof is present in various aspects of our life.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Scoop.it

SEPTEMBER 21, 2023

People decide whether or not they like a company based on the content they produce. Then, we will review key content metrics you should track through your website, email, and social media. It encourages readers to click through and see what other people are talking about. These sites are made using tools like the Scoop.it

Curation 81

Curation Click Rate Content Open Rate 81

Optinmonster

MARCH 21, 2024

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Fill in cell.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Track comments using keywords or hashtags and analyze them in real-time or historically.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Parse.ly

JULY 7, 2022

Both types of analysis are essential for success for media companies. If you want an article to perform better, monitor in real time which promotional strategies are getting eyes on your articles and which aren’t. Maybe an article title isn’t getting clicks. Perhaps readers are clicking through but not sticking around.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Subscriber relationships and how they perceive your company and emails. Clicks and click-through rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Navigate the Channel

DECEMBER 14, 2023

This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner.

Social Media 65

Social Media Allocation Social Marketing Media 65

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. Conversion rates skyrocket as visitors become motivated to complete tasks for reward. Everybody wins. Ready to learn more?

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

FEBRUARY 24, 2021

When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. Benefit #2: Email Tracking. If you’re wondering how to put personalization into practice or make better business decisions based on your email marketing campaigns, say hello to email tracking.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Unbounce

JUNE 10, 2021

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. It’ll give you a bird’s-eye view of what you’re paying to get results. According to Google, Quality Score tends to lower cost-per-click. What Can Cause High CPA?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

illumin

FEBRUARY 20, 2024

Society has been so glued to our mobile devices that mobile and technology companies develop features and applications that help further integrate our lives into our devices and make everyday tasks that much easier. However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Vision6

FEBRUARY 26, 2023

The most common email elements you can AB test include: Email subject line Call-to-action Sender name Email content Timing By testing these elements, you can determine which versions lead to higher conversions, open rates and engagement. Emails with customised subject lines result in a 50% increase in open rates.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Not at all.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. The narrative focuses on their clients and how their lives have changed and less on what the company offers. Track Your ROI. GoBeyond SEO has partnered with a company that does exactly this kind of work and they are awesome.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Salesforce Marketing Cloud

JANUARY 25, 2024

But when you click the Buy button, you get an irritating out-of-stock message: “Currently unavailable.” Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. Inventory management strategies and needs differ from company to company.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Huptech Web

NOVEMBER 3, 2023

The Average Conversion Rate of a Page is 2.4% conversion rate isn’t satisfying for you. Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? Make Proper Use of these CTAs to Increase Lead Conversion Rates And much more!

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Contently

APRIL 25, 2023

Opt for eye-catching and relevant imagery that embodies your product or service and mirrors your brand’s style and tone. By tracking these metrics, you can determine the effectiveness of your ad campaign and adjust your budget accordingly. Another powerful way to optimize your ad campaign is through A/B testing.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Sharpspring

OCTOBER 20, 2020

The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. But when it comes to choosing the best marketing metrics to track, do you truly know what those metrics correspond to and which are most important for your specific priorities? 2 Open Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59