Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Biznology

JANUARY 19, 2021

What if your distributor could deliver the pumping function as a service, managed by an app that tracks the usage, predicts the need for repairs, educates the user, and offers a network of peer facilities managers to share ideas and experiences? Marketing must get involved. Simply pushing distributors to carry inventory in the past.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

ANNUITAS

OCTOBER 15, 2015

Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback. Do you value work ethic above all else?

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 104

SWOT Comparison Peer-to-peer Analysis 104

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Content4Demand

FEBRUARY 19, 2021

Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions. Ramp Up ROI With Interactivity. The session starts at 2:15 p.m.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Zoominfo

APRIL 26, 2018

There’s a lot more to sales than meets the eye. 92% of companies are leveraging CRM technology, but there has been a drop in the number of individual salespeople who incorporate CRM technology as part of their daily workflows ( source ). More than half of all sales reps rely on their peers to get tips for improving.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

ANNUITAS

OCTOBER 27, 2023

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. To move beyond core productivity gains (i.e., To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. And businesses recognize the power of social media in driving tangible results. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Salesforce Marketing Cloud

APRIL 14, 2022

If you’re feeling disappointed in your search, remember to keep your eye on the end goal and take setbacks in stride. Leverage your past to get the role you want Bonus: Salesforce mentors share their own advice Now, you’re ready to dive in! Sending resumes. Dusting off cover letters. Attending networking events. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Maybe B2B content marketers are different, but that seems to be a pretty good track record for adopting technology and best practices.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

ClickDimensions

MARCH 2, 2022

Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. The inherently higher positive engagement on an individual’s post can be leveraged to your company’s advantage.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Hubspot

SEPTEMBER 6, 2023

If you’re rolling your eyes at your screen right now, just hear us out. But being busy doesn’t leave time for thinking strategically, nurturing customer relationships, or making sure your team has everything they need — especially if your company is growing at lightning speed. How has the company grown since then?

Effectiveness 78

Effectiveness Enterprise Management Peer-to-peer Work Management 78

Sprout Social

APRIL 21, 2020

Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics.

Peer-to-peer 121

Peer-to-peer Work Management Marketing Management Budget Programs 121

Martech

SEPTEMBER 29, 2023

By industry, company size and other variables you select, derived from company IP and other identifiers. B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of my peers say the rise of ABM and the death of gated content is happening independently. Most of the changes have been positive.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In most cases, businesses will keep drawing attention to keeping those roles inside a company. Therefore, ad agencies create great value even for the most resourceful companies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

PathFactory

FEBRUARY 1, 2023

“This is a good reminder that in B2B software, your solution is only part of what you’re offering; that’s why we pride ourselves on being seen as a partner, as opposed to a vendor, in the eyes of our customers.” Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Open Rate 111

Open Rate Peer-to-peer Privacy Policies Click Rate 111

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Everybody wins. Ready to learn more?

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Salesforce Marketing Cloud

JUNE 28, 2023

One of the most exciting things about working in the Salesforce ecosystem is the opportunity to carve your niche and build your career, brand, and professional legacy. My journey began around a decade ago as the first person in my family to graduate from college. That first job introduced me to Service Cloud and the Salesforce Platform.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. The company was founded over a century ago. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. Watch and Learn.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Litmus

JANUARY 14, 2021

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. Over 20% of all email opens occur within the first hour after being sent; within the second hour, nearly 30%. But when’s the best time to send email? It depends! See our findings below.

Best Practices 137

Best Practices Peer-to-peer Eye-Tracking Click Rate 137

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service? Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

EveryoneSocial

APRIL 14, 2020

Every employee in your company can be considered a content creator! Probably not, and that’s okay, this is not something your company can force or require (if it’s not specific to their hired job). There is no doubt that content creation plays a major role for your organization. Content is everywhere and impacting everything.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. What Are We Doing for Diversity Within Our Own Company? I can’t stop hearing the words, “I can’t breathe.” A Catalyst for Change, Real Change. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

Porch Group Media

OCTOBER 24, 2022

Knowing the latest trends and predictions about the market and customer preferences gives companies an upper hand over their competitors. The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”. Today, email is more vibrant than ever. But don’t take our word for it.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

EveryoneSocial

MARCH 1, 2022

In fact, nearly 31% of high-growth organizations have an employee advocacy program in place — more than double the average of other companies. If your company hasn’t adopted one yet, now’s the time to activate your employees’ social networks and reap the countless benefits of employee advocacy for manufacturing. It aids in recruitment.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Your company offers a 10% commission for a product valued at $5,000. About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. That’s where sales commission comes into play.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. You can see it everywhere. What is Cross-Promotion?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

SalesIntel

MAY 3, 2022

The key here is to be as specific as possible, setting SMART goals and ensuring you’re tracking the proper metrics and Key Performance Indicators (KPIs). . The key here is to be as specific as possible, setting SMART goals and ensuring you’re tracking the proper metrics and Key Performance Indicators (KPIs). . What sets you apart?

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. It's a very warm email.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259