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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Ecommerce platform Yotpo ran its own survey on March 17, reaching 2,000 consumers across the U.S.,

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

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5 Steps to Building a Great eCommerce CRM: A Definitive Guide

Biznology

Let’s take a closer look at the advantages of CRM system for eCommerce and how to make use of them. Better demand and supply planning: eCommerce CRM comes with a demand-driven planning feature. That’s how the company can better predict the demand and manage their reserves. Benefits of CRM Software. List the goals.

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Monitoring The Data That Drives Retail Success

Webbiquity

When recording sales data by day, try to log any information that might be relevant for that day. For comparing your sales in the future, having a record of the factors that affected your trade on that day will give you the information that you need to make decisions or understand why you may be trading up or down. Sales By Location.

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Ecommerce 101: What Is Ecommerce?

TrustRadius Marketing

This article will dive into the nitty-gritty of what exactly ecommerce is, the 6 main types of ecommerce businesses, different types of selling and fulfillment models, and give you a quick primer on what ecommerce software is. What is Ecommerce? Types of Ecommerce Businesses. What is Ecommerce Software?

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What are the Best Technologies for eCommerce Web Development?

Huptech Web

Table Of Contents Introduction Why is eCommerce Web Development Important? Web Technologies for eCommerce Web Development Shopify WooCommerce Magento BigCommerce Drupal Commerce Prestashop How to Select a Perfect Tech Partner for Creating an eCommerce Website? Why is eCommerce Web Development Important? Well, think again!