Hubspot

MARCH 26, 2020

She's finally found one company she's extremely interested in — yours. She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company's sales rep.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it LinkedIn profiles and company pages. allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to. The post How To Distribute Your Content With Scoop.it

Distribution 52

Distribution Curation Content Newsletter 52

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. And they’re right. For most B2B marketers, it isn’t nearly enough.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. Craft content that’s worth subscribing to.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Martech

MAY 6, 2022

It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. In 2021, American brewing company Anheuser-Busch came together with Academy Award-winning director David Fincher and musician Atticus Ross to create the excellent “Let’s Grab A Beer” campaign.

Social Media 114

Social Media Paid Search Agency Social Marketing Effectiveness 114

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it LinkedIn profiles and company pages. allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to. The post How to distribute your content with Scoop.it

Distribution 63

Distribution Curation Content Newsletter 63

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Biznology

APRIL 1, 2020

Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. Managing and distributing your video library. Panopto is inviting companies to try their corporate video management approach— dubbed “Enterprise YouTube” — free for three months.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. Content Marketing Institute annual survey on Content Marketing Trends.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We ’ So distribution for us was vital.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. For example, food companies exist to feed people. How will you distribute content?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Exo B2B

JANUARY 23, 2024

Eleven percent said it is a stand-alone strategy for content used for marketing, and 6% said it is a stand-alone strategy for all content produced by the company. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. Videos come second at 84%.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Choosing the Right Channels Finding the right content distribution channels for ABM is crucial for maximizing reach and impact.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 43% of both B2C and B2B companies say they use organic and paid social media equally. 34% of marketers cite YouTube as their preferred social network. Is one more effective than the other?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% For instance, if you are a betting company, using retired athletes or a sports journalist as your marketing influencers makes more sense. More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

JULY 15, 2022

They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Company culture videos. What are you trying to accomplish and with whom?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. The channel has almost 20 million subscribers.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

Whale Pages

APRIL 28, 2020

Today, he explores how to find affiliates and partners for your SaaS company. . ” Successful SaaS companies claim time and time again that their affiliate programs are one of their primary drivers of traffic and sales. Let’s imagine we have a SaaS company in the email marketing niche.  23 Minute Read.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Contently

MAY 11, 2016

So when that happens, they’re going to research two or three companies. Distribution channels need this content, and the consumer doesn’t care if it was created by State Farm or MTV or Cartoon Network,” Johnson said. Hanley needed something bigger to get the company site going. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Buffer

JANUARY 18, 2023

You can also format both tools to fit your company guidelines, so you never have to worry about the tone of your blog or Instagram caption being off. How it helps : Although it’s often used more by companies, this tool is great for creators that do  a lot of interviews and need to transcribe content to written formats.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Vidyard

JUNE 24, 2014

In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. In fact, I wouldn’t be surprised if you identify with the classic “where’s that video” scenario that plays out in most companies.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

sagefrog

FEBRUARY 7, 2024

of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Take it from AllBirds, a company that’s valued at over $4 billion today.

Social Media 126

Social Media Social Marketing Examples Planning 126

Vidyard

MAY 19, 2022

Among companies with fewer than 200 employees, 81% of videos published were user-generated. For companies with more than 600 employees, 75% of videos published were user-generated. Social media and websites remained the top two channels for online video distribution.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103