Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Differentiators make it easier for decision makers to understand why they should choose you. What is a differentiator?

Differentiation 48

Differentiation Marketing & Strategy Validation Thought Leadership 48

seo.co

APRIL 19, 2023

All sales and marketing strategies need to start with sound principles, and any competent agency knows this. By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. Competitive differentiation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Understanding competitors requires more than just monitoring their online presence.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. Company Website.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

chiefmartech

AUGUST 8, 2023

So today I want to fully describe the concept, because I believe it is a useful way to understand some of the current challenges in martech — and why it may drive a major shift in marketing software in the AI Era. It does not, however, necessarily reflect the organization of a company who buys it. At least not initially.

Work Management 76

Work Management Marketing Management Buy Ad Building 76

Heinz Marketing

MAY 7, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. With today’s economic market, it’s important to understand your brand and keep it consistent. The Digital Era is Marketing’s Era, and Marketing is Data.

Branding 95

Branding Brand Identity Storytelling B2B 95

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Requesting quotes or proposals. It’s a valuable tool for differentiating MQLs and HQLs.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy. Supports a consistent approach: Companies often want reps to use specific messaging and competitive responses. These should be based on market research and existing customer data.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. But even if you’re new, launching an SEO company is well within your grasp. But even if you’re new, launching an SEO company is well within your grasp. Develop your own online presence.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Zoominfo

SEPTEMBER 24, 2018

Of course, the specific questions you ask during discovery will vary based on your particular company and industry. Differentiate yourself from your competitors. Uncover a broader set of needs, allowing you to propose a larger and more impactful solution set. What kind of opportunities do you see for improvement in this area?

Buyer Need 241

Buyer Need Work Management Zoominfo Marketing Management 241

Only B2B

JUNE 23, 2022

What Differentiates Leads to Opportunities? They aid in your comprehension of your target market and their interests. For the sake of product development and marketing, this kind of feedback is crucial. The ideal strategy here is to provide them a proposal outlining the conditions of your good or service.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. More than two-thirds of the respondents said their companies compete mostly on the basis of CX, and 81% say in two years’ time they expect to be competing mostly or completely on the basis of CX.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Mereo

AUGUST 20, 2020

value proposition, differentiation), sales skills (e.g. prospecting, discovery, proposal, objection handling, negotiation, account expansion), sales tools (e.g. Proposition Asset Examples: sales plays, solution differentiation, client value stories, proposal templates / demo scripts.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

ClickZ

NOVEMBER 12, 2020

A brand exercising true data-driven differentiation is intelligently absorbing, processing, synthesizing and acting on data to achieve a sophisticated understanding of itself and its environment, thus enabling it not only to adapt to but also change itself and its environment in ways which are advantageous to it.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how important to you is your CRM? Marketing ops shouldn’t perform procurement. What do marketing attribution and predictive analytics tools do? Editorial Director.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As a marketer & consultant, I often apply the same skills to decipher digital behaviors. The map audience interactions to specific journey milestones can help regulate messaging, optimize spend, and prove to stakeholders that marketing delivers daily results. Many marketers have not heard of digital journey mapping before.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

B2B Marketing Traction

MARCH 13, 2015

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

Only B2B

NOVEMBER 9, 2021

A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not yet approached your sales funnel. It’s engineered to help both marketing and sales teams foster leads all the way across to a sale. This is when the inbound strategy comes into play.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 118

Pam Didner

AUGUST 12, 2019

Messaging and positioning are the most under-rated tasks in marketing. So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . Sales knows what to highlight as key differentiators.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This allows your sales team to discuss your company’s solutions and how you can address each customer’s specific needs.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

BenchmarkONE

APRIL 1, 2020

Stories are also powerful differentiators. Applied to your business, this is sage advice, because the only true differentiator is your unique brand identity. and Japan to recognize insurance company Aflac shortly after the duck was invented. People were partying all around me, and I was up at the bar, writing a proposal.”.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Adobe Experience Cloud Blog

OCTOBER 10, 2018

Every company has a niche—even those that serve other companies. Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention. Marketers need to understand that opportunity is not limited—value is.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 131

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Mereo

APRIL 7, 2022

In a recent survey of 330 sales and marketing leaders , in fact, 70% said their salespeople tended to stray off-message during buyer conversations. They discovered their portfolio companies struggled most with value proposition and value selling skills (tied for first at 52% of respondents). Here is a peek behind the playbook cover.

Peer-to-peer 36

Peer-to-peer Planning Paid Search Agency Differentiation 36

Hinge Marketing

JULY 5, 2016

Significant Change in Services and/or Markets: As client needs are ever changing, it’s not uncommon for professional services firms to adjust their service offerings or to expand their geographic or industry reach to include a broader client base. Will a change in services or market help the firm position itself with greater authority?

Marketing Management 91

Marketing Management Service Branding Brand Identity 91

Vidyard

OCTOBER 28, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Who is your firm consistently pit against when RFPs (request for proposals) are sent? It’s always great to maintain a pulse on the market and acknowledge new emerging players in your space.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Vidyard

JULY 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Larger, more strategic decisions — e.g., choosing a partner/supplier, selecting an ad campaign, deciding how the company should use AI —require proper planning, which takes us to the decision model.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52